{"id":1693,"date":"2026-03-02T12:00:00","date_gmt":"2026-03-02T12:00:00","guid":{"rendered":"https:\/\/dynamicseopro.com\/news\/see-how-leaders-bridge-the-engagement-divide-by-attending-engage-with-sap-online-by-sap-engagement-cloud\/"},"modified":"2026-03-02T12:00:00","modified_gmt":"2026-03-02T12:00:00","slug":"see-how-leaders-bridge-the-engagement-divide-by-attending-engage-with-sap-online-by-sap-engagement-cloud","status":"publish","type":"post","link":"https:\/\/dynamicseopro.com\/news\/see-how-leaders-bridge-the-engagement-divide-by-attending-engage-with-sap-online-by-sap-engagement-cloud\/","title":{"rendered":"See how leaders bridge the engagement divide by attending \u2018Engage with SAP Online\u2019 by SAP Engagement Cloud"},"content":{"rendered":"
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Here\u2019s a question every marketing leader should be asking right now: How healthy are your customer relationships? Not your campaigns, not your channels but the actual relationships.\u00a0<\/p>\n

It\u2019s a harder question than it sounds. Most organizations have spent the last two decades building around channels.\u00a0\u00a0<\/p>\n

Email had a team. Social had a team. In-store, ecommerce, service, each with their own stack, their own metrics, their own version of success. And from the inside, it looked like progress. Every team was hitting their numbers.\u00a0<\/p>\n

But from the customer\u2019s perspective it felt like dealing with multiple companies wearing the same logo. Marketing sends a \u201cWe miss you!\u201d email the day after a frustrating support call. Sales doesn\u2019t know the customer has already watched a demo. In-store purchase history is invisible to the ecommerce team. No continuity. No memory. No relationship.\u00a0<\/p>\n

On March 11, 2026, some of the sharpest minds in marketing, CX, and customer engagement are coming together to tackle exactly that. Engage with SAP Online<\/a> is a free, half-day virtual event built for leaders who are done optimizing channels in isolation and ready to rethink how their organizations build and sustain customer relationships.\u00a0<\/p>\n

Who\u2019s speaking and why it matters\u00a0<\/h2>\n

The event<\/a> opens with Sara Richter, CMO of SAP Engagement Cloud, sharing new findings from the SAP Engagement Index, a global study of 10,000 consumers and 4,800 senior decision-makers. But the real draw is the lineup that follows.\u00a0<\/p>\n

Mark Ritson, professor, founder of MiniMBA, and arguably the most no-nonsense voice in marketing today, delivers the keynote: \u201cTrends Shaping Customer Experience: What\u2019s Real, What\u2019s Not, and What Matters Most Now.\u201d\u00a0<\/p>\n

If you\u2019ve followed Ritson\u2019s work, you know what to expect: zero hype, sharp diagnosis and a clear-eyed take on how customer behavior is shifting faster than most brands realize. He\u2019ll unpack why loyalty can no longer live in marketing alone and what leaders need to do about it.\u00a0<\/p>\n

From there, two more sessions bring the theory to life:\u00a0<\/p>\n