{"id":1895,"date":"2026-04-09T14:00:00","date_gmt":"2026-04-09T14:00:00","guid":{"rendered":"https:\/\/dynamicseopro.com\/news\/how-to-use-ai-prompts-to-generate-better-ad-campaigns\/"},"modified":"2026-04-09T14:00:00","modified_gmt":"2026-04-09T14:00:00","slug":"how-to-use-ai-prompts-to-generate-better-ad-campaigns","status":"publish","type":"post","link":"https:\/\/dynamicseopro.com\/news\/how-to-use-ai-prompts-to-generate-better-ad-campaigns\/","title":{"rendered":"How to use AI prompts to generate better ad campaigns"},"content":{"rendered":"<div><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/04\/ai-prompt-engine.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Dynamic SEO Pro AI prompt engine\" style=\"margin-bottom: 15px\"><\/div>\n<p>Many of us use various generative AI tools to generate marketing ideas and improve ad campaign outcomes.<\/p>\n<p>Prompting can be a powerful alternative to working solo or brainstorming with colleagues. It improves productivity and expands your options.<\/p>\n<p>In this article, I\u2019ll cover some of my favorite marketing prompts for ad campaigns. Use these suggestions to spark ideas for your own prompts.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-use-prompts-for-online-ads\">Why use prompts for online ads?<\/h2>\n<p>Prompts quickly give you a range of ad elements \u2014 triggers, emotions, actions, and audiences.<\/p>\n<p>You can often repurpose prompt outputs across channels and initiatives \u2014 ads, email, landing pages, social media, and offers.<\/p>\n<p>When you get closer to optimal campaigns from the start, you save cycles. That\u2019s especially useful for lower-budget efforts that take longer to generate feedback.<\/p>\n<p>The prompts themselves matter. You need to ask strong questions to get useful output from large language models (LLMs).<\/p>\n<p>Feeling stumped? Ask AI tools which prompts they recommend for your situation.<\/p>\n<p>Or use mine. Here are several prompts I use for online ads.<\/p>\n<p><a href=\"https:\/\/www.semrush.com\/lp\/semrush-one\/en\/?utm_campaign=ic_semrush_one&amp;utm_source=searchengineland.com&amp;utm_medium=overlay&amp;onboarding=off\" target=\"_blank\" style=\"text-decoration: none;cursor: pointer\"><\/p>\n<div style=\"background: radial-gradient(circle at 30% 40%, rgba(184, 111, 255, 0.15), rgba(0, 169, 255, 0.15) 40%, #CDE8FD 70%);padding: 30px;width: 100%;max-width: 802px;color: #000000 !important;font-family: Arial, sans-serif;margin: 25px 0 30px 0;border-radius: 8px;position: relative\">\n<div style=\"width: 100%;max-width: 100%;margin-bottom: 20px;text-align: left;padding-right: 20px\">\n<div id=\"semrush-one-headline\" class=\"headline-responsive\" style=\"font-family: Oswald, sans-serif;font-size: 30px;font-weight: normal;margin: 0;color: #000000 !important;line-height: 1.2\">\n        Your customers search everywhere. Make sure your brand <span style=\"background: linear-gradient(90deg, #D56EFE 0%, #068EF8 51%)\">shows up<\/span>.\n      <\/div>\n<p id=\"semrush-one-subhead\" style=\"font-family: Roboto, sans-serif;font-size: 18px;font-weight: 300;line-height: 25px;margin: 12px 0 0 0;color: #000000 !important\">\n        The SEO toolkit you know, plus the AI visibility data you need.\n      <\/p>\n<\/p><\/div>\n<div style=\"margin-bottom: 15px\">\n      <span id=\"semrush-one-cta\" style=\"background-color: #FF642D;color: white;height: 44px;border: none;border-radius: 5px;cursor: pointer;font-size: 16px;padding: 0 24px;font-weight: bold;white-space: nowrap;text-decoration: none;line-height: 44px\">Start Free Trial<\/span>\n    <\/div>\n<div style=\"font-size: 12px\">\n<div style=\"font-family: Roboto, sans-serif;font-weight: 300;color: #000000;margin-bottom: 4px\">Get started with<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/a><\/p>\n<p>  @media (max-width: 768px) {<br \/>\n    .headline-responsive {<br \/>\n      font-size: 30px !important;<br \/>\n      line-height: 1.3 !important;<br \/>\n    }<br \/>\n  }<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-emotional-trigger-prompt\">Emotional trigger prompt<\/h2>\n<p>Purchases are often emotional, so it helps to understand your buyers\u2019 emotions.<\/p>\n<p>Use this prompt: \u201cWhat are the top emotional triggers that would make X audience buy Y product?\u201d<\/p>\n<p>For example, I asked which three emotional triggers would make parents buy math learning software for their kids. The LLM identified key triggers and provided hooks and language with scarcity and urgency:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Fear of falling behind:<\/strong> Anxiety and a protective instinct. Example: \u201cMake sure your child never falls behind in math.\u201d<\/li>\n<li><strong>Desire to give kids a competitive advantage:<\/strong> Ambition and pride. Example: \u201cGive your kid the math skills top students develop years ahead.\u201d<\/li>\n<li><strong>Relief from homework stress at home:<\/strong> Relief and peace of mind. Example: \u201cNo more math homework battles at home.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-purchase-intent-prompt\">Purchase intent prompt<\/h2>\n<p>Ask these questions to understand who is ready to buy your product or service:<\/p>\n<ul class=\"wp-block-list\">\n<li>Who is most likely to buy immediately?<\/li>\n<li>Who needs convincing?<\/li>\n<li>Who will never buy?<\/li>\n<\/ul>\n<p>To avoid wasted ad spend, focus on audiences likely to purchase and avoid those who won\u2019t.<\/p>\n<p>Keep asking which audiences are most likely to convert. Use the LLM\u2019s rationale for more specific inputs for your ads.<\/p>\n<p>In the math software example, the LLM suggested parents of kids struggling in math would convert best, citing high urgency and low friction.<\/p>\n<p>The second-best group was homeschooling parents, who are motivated because they manage the full curriculum.<\/p>\n<p id=\"h-\">We were already targeting parents of kids struggling in math, but hadn\u2019t considered homeschooling parents. From there, it was easy to create ads and test whether that audience drove conversions.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<p>\t\t\t\t\tMktoForms2.loadForm(&#8220;https:\/\/app-sj02.marketo.com&#8221;, &#8220;727-ZQE-044&#8221;, 16298, function(form) {<br \/>\n\t\t\t\t\t\t\/\/ form.onSubmit(function(){<br \/>\n\t\t\t\t\t\t\/\/ });<\/p>\n<p>\t\t\t\t\t\t\/\/ form.onSuccess(function (values, followUpUrl) {<br \/>\n\t\t\t\t\t\t\/\/ });<br \/>\n\t\t\t\t\t});<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\" style=\"font-size: .75rem\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-overcoming-objections-prompt\">Overcoming objections prompt<\/h2>\n<p>Overcoming objections is key to making sales. Ask for three to five objections someone might have to buying your product.<\/p>\n<p>In the math software example, the LLM identified these objections:<\/p>\n<ul class=\"wp-block-list\">\n<li>My child already has too much screen time<\/li>\n<li>Will this actually improve my child\u2019s math skills?<\/li>\n<li>It\u2019s too expensive<\/li>\n<\/ul>\n<p>Then write a persuasive rebuttal for each using logic, emotion, and proof. For \u201cit\u2019s too expensive,\u201d you could use:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Logic:<\/strong> \u201cLess than the cost of a tutor.\u201d This sets a higher anchor, making the price feel more reasonable without calling it inexpensive.<\/li>\n<li><strong>Emotion:<\/strong> \u201cDon\u2019t let your kids fall behind in math.\u201d<\/li>\n<li><strong>Proof:<\/strong> \u201c80% of students improve by one letter grade in two months.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-psychological-profile-prompt\">Psychological profile prompt<\/h2>\n<p>Ask an LLM for a detailed psychological profile of your ideal customer. Use questions like:<\/p>\n<ul class=\"wp-block-list\">\n<li>What are your ideal customer\u2019s fears?<\/li>\n<li>What are your ideal customer\u2019s frustrations?<\/li>\n<li>What do your ideal customers envy?<\/li>\n<li>What do they pretend doesn\u2019t bother them?<\/li>\n<li>What keeps them up at night?<\/li>\n<\/ul>\n<p>In the math software example, I asked: \u201cWhat or who do my ideal customers envy?\u201d<\/p>\n<p>One answer suggested parents envy kids in enrichment programs or advanced classes, reflecting a desire for future opportunities.<\/p>\n<p>A message for this target audience: \u201cHelp your child stay ahead instead of playing catchup.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-lifetime-value-prompt\">The lifetime value prompt<\/h2>\n<p>To thrive long term, focus on customer lifetime value (LTV), not one-and-done sales.<\/p>\n<p>Ask questions like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Why might your customers stay longer?<\/li>\n<li>Why might your customers buy more?<\/li>\n<li>What retention strategies work best?<\/li>\n<\/ul>\n<p>For a higher-end furniture brand, we expanded these into a short playbook to increase LTV. The LLM grouped ideas under: \u201cShift from a transactional relationship to a long-term design partner.\u201d<\/p>\n<p>For example, it suggested segmenting your customer base and using direct mail for your highest-potential group (sending a lookbook). It\u2019s unexpected and sounds old-school, but the potential for higher LTV than broad, generic mailings makes it worth testing.<\/p>\n<p>Your clients value clear priorities and strategic thinking, not just execution. We value that AI tools can support strategy, not just tactics.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-fix-lagging-average-order-value-prompt\">Fix lagging average order value prompt<\/h2>\n<p>When performance lags, it\u2019s easy to ask broad questions about metrics like return on ad spend (ROAS).<\/p>\n<p>But that\u2019s what everyone else does, and it often leads to generic checklists.<\/p>\n<p>We deal with overlap between B2C and B2B search queries. Focusing on B2B users isn\u2019t always easy, but it\u2019s critical for acquiring high-value, long-term customers.<\/p>\n<p>We noticed a likely driver of a B2B materials client\u2019s lagging ROAS: average order value (AOV), shown in Google Ads as Value\/Conv., had declined. Smart Bidding had shifted toward high-converting but lower-quality sessions, hurting performance.<\/p>\n<p>We asked an LLM to help diagnose and correct the issue.<\/p>\n<p>Using Ads Advisor (Gemini) in Google Ads, the first response focused on trivial consumer use cases, like holiday themes.<\/p>\n<p>After refining the prompt, it returned more targeted, actionable suggestions, saving significant time.<\/p>\n<p>We leaned further into audience targeting, using value rules to emphasize specific Google audience segments and first-party audiences.<\/p>\n<p>AOV increased. This didn\u2019t guarantee higher order values, but it refocused spend on B2B intent and reduced low-priority consumer purchases.<\/p>\n<p>Other business metrics also improved, moving toward growth and profitability.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-better-prompts-lead-to-better-campaigns\">Better prompts lead to better campaigns<\/h2>\n<p>Start simple \u2014 test one or two of these prompts in your next campaign, refine the outputs, and build from there. Over time, you\u2019ll develop a repeatable system that turns AI from a novelty into a core part of your marketing workflow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many of us use various generative AI tools to generate marketing ideas and improve ad campaign outcomes. Prompting can be&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72,43],"tags":[68],"class_list":["post-1895","post","type-post","status-publish","format-standard","hentry","category-news","category-seo","tag-search-engine-land"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to use AI prompts to generate better ad campaigns<\/title>\n<meta name=\"description\" content=\"Turn AI into a strategic ad partner with prompts that help reveal buyer emotions, high-intent audiences, and objections.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dynamicseopro.com\/news\/how-to-use-ai-prompts-to-generate-better-ad-campaigns\/\" \/>\n<meta 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