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How to take your marketing measurement from crawl to sprint

Measurement is the foundation for everything we do in performance marketing. Without accurate measurement, what we recommend, implement, and optimize...

DynamicSEO

Apr 10, 2026 • 7 min read

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Are AI Overviews Stealing Your Clicks? How Paid Search Teams Are Adapting to the Answer Engine Era

Key Takeaways AI Overviews can reduce paid search click-through rates by more than 50 percent for affected queries, making impression...

DynamicSEO

Apr 09

•

14 min

Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers

Metehan Yesilyurt’s SDK analysis revealed the pipeline names. We captured months of real Discover feeds to show what each pipeline...

DynamicSEO

Apr 09

•

7 min

How to measure intent gaps using Google Search Console data

There’s often a disconnect between what a webpage says it’s about and what its audience is actually searching for. This...

DynamicSEO

Apr 09

•

8 min

How to use AI prompts to generate better ad campaigns

Many of us use various generative AI tools to generate marketing ideas and improve ad campaign outcomes. Prompting can be...

DynamicSEO

Apr 09

•

6 min

What 10 years of PPC testing reveals about breaking best practices

PPC performance conversations often focus on best practices. Account structures should be clean. Match types controlled. Budgets scaled gradually. Campaigns...

DynamicSEO

Apr 09

•

7 min