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Deep dive into our latest insights and expert analysis

The new SEO sales tactic: Selling the AI dream

Something’s shifting in how SEO services are being marketed, and if you’ve been shopping for help with search lately, you’ve...

DynamicSEO

Oct 29, 2025 • 10 min read

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News

Aashna Makin’s experience of when best practices backfire

On episode 326 of PPC Live The Podcast I sat down down with Aashna Makin, a senior paid ads specialist...

DynamicSEO

Oct 03

•

3 min

Marketing

Vibe Marketing: Hype, Reality, and Real Case Studies

AI has infinitely sped up the hype cycle in marketing. So when the term “vibe marketing” came onto the scene,...

DynamicSEO

Oct 03

•

20 min

Opinion

Google Ads copywriting with AI: Getting the prompt right

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past,...

DynamicSEO

Oct 03

•

6 min

Google Ads

AI Max for Search: Everything you need to know

Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance...

DynamicSEO

Oct 03

•

5 min

Opinion

The rise of technical branding in the age of AI search by Semrush Enterprise

Brand performance in generative search relies on measurable reputation and entity signals. But those signals are only as good as...

DynamicSEO

Oct 03

•

9 min

SEO

How to Use SEO to Build Your Brand

Most marketers treat SEO like a traffic tool. They get the clicks, but the brand still doesn’t stick. Here’s what...

DynamicSEO

Oct 02

•

12 min

Ecommerce

ChatGPT Shopping: How to Get AI to Recommend Your Products

ChatGPT recommends products — complete with photos, pricing, and purchase links — to its 700 million weekly users. And now...

DynamicSEO

Oct 02

•

17 min

Marketing

Audience Research: How to Know What Your Buyers Really Want

If I had a dollar for every time someone said “know your audience,” I could retire from marketing altogether. And...

DynamicSEO

Oct 02

•

15 min

ChatGPT

ChatGPT Shopping is here – and it’s changing ecommerce SEO rules

AI-powered search is moving fast. The latest shift? ChatGPT Shopping. Since April, OpenAI has been rolling out a shopping experience...

DynamicSEO

Oct 02

•

9 min

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