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How to Create a Wikipedia Page for Your Company

Wikipedia is a fascinating experiment. It’s a community-built encyclopedia that’s always in motion. It runs on volunteer energy and openly...

DynamicSEO

Feb 20, 2026 • 30 min read

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News

Amy Hebdon discusses the PPC decision that cost her a good client relationship

On episode 337 of PPC Live The Podcast, I speak to Amy Hebdon, an international paid search expert and founder of...

DynamicSEO

Jan 16

•

3 min

News

OpenAI will begin testing ChatGPT ads in the U.S.

OpenAI will start testing ads in ChatGPT in the U.S. in the coming weeks. The ads will appear at the...

DynamicSEO

Jan 16

•

3 min

Content

Discoverability in 2026: How digital PR and social search work together

Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t...

DynamicSEO

Jan 16

•

12 min

Opinion

AI for video advertising: 5 best practices for PPC campaigns

In 2026, AI is no longer something marketers are debating. It’s actively shaping nearly every part of digital advertising and...

DynamicSEO

Jan 16

•

7 min

Microsoft Advertising

Microsoft adds new customer acquisition goals and deeper visibility to PMax

Microsoft Advertising is starting 2026 with a broad set of updates aimed squarely at search-first marketers, with a focus on...

DynamicSEO

Jan 15

•

3 min

Content

The social-to-search halo effect: Why social content drives branded search

As search marketers, we tend to focus on what we can control: keywords, links, Core Web Vitals, indexed pages. We...

DynamicSEO

Jan 15

•

8 min

Opinion

Why the shakeout effect matters in CLV modeling

Customer lifetime value (CLV) is often treated as a static metric. In practice, it is shaped by how different types...

DynamicSEO

Jan 15

•

5 min

AI SEO

Why 2026 is the year the SEO silo breaks and cross-channel execution starts

In 2025, the SEO industry debated whether AI required a strategy shift. In 2026, we are still debating, but we...

DynamicSEO

Jan 14

•

10 min

Advance your career

10 keys to a successful PPC career in the AI age

Between a teetering economy and AI tools rapidly replacing entry-level roles, marketing careers – and many others – can feel...

DynamicSEO

Jan 14

•

7 min

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