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Maddie Lightening speaks on misreported ROAS, account structure chaos & AI mistakes

Maddie Lightening, head of paid media at Hallam, joined me to talk through the mistakes, lessons and mindset shifts that...

DynamicSEO

Apr 10, 2026 • 4 min read

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News

Google removes Search Engine Land article after false DMCA claim

Google removed a Search Engine Land article (Report: Clickout Media turned news sites into AI gambling hubs, published March 26)...

DynamicSEO

Mar 30

•

4 min

Where paid media optimization should stop in long sales cycles

In long sales cycles, a lot of what happens after lead submission involves people. When you optimize campaigns to final...

DynamicSEO

Mar 30

•

9 min

AI and SEO

AI citations explained: how they work and how to get them

AI search is changing how visibility works. Users are getting direct answers instead of clicking links, which means fewer chances...

DynamicSEO

Mar 30

•

17 min

How to build a custom GPT for business (that your team actually uses)

The OpenAI GPT Store launched in January 2024 with more than 3 million custom GPTs. Ask any team how many...

DynamicSEO

Mar 30

•

21 min

How to build FAQs that power AI-driven local search

There’s no such thing as “too much information” in AI search. The more detail you provide, the less likely your...

DynamicSEO

Mar 30

•

8 min

Opinion

What the ‘Global Spanish’ problem means for AI search visibility

AI search often fails to identify which Spanish-speaking market it’s serving. Instead, it blends regional terminology, legal frameworks, and commercial...

DynamicSEO

Mar 30

•

12 min