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background-color: #f7941d; /* Bright orange */
color: #fff;
font-weight: 600;
font-size: 16px;
text-transform: uppercase;
text-align: center;
padding: 12px 24px;
border: none;
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transition: background-color 0.3s ease;
width: 100%;
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margin: 20px auto;
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@media (max-width: 768px) {
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flex: 1 1 100% !important;
padding: 10px 0 !important;
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.resource-item img {
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height: auto !important;
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Data Collected:
Tracked performance metrics for tens of thousands of keywords from 2022–2025 using BrightEdge SearchIQ to analyze how top-ranking pages evolved across:
- On-page optimization
- Schema implementation
- Technical performance
Key Finding:
Top-ranking pages doubled schema usage when ChatGPT launched, improved performance scores by 20% despite pages becoming 43% heavier, and achieved 97% schema adoption by 2025—proving SEO fundamentals matter more than ever in the AI era.
The Big Numbers
- 97% of top results now use schema markup (up from 93%)
- 2X increase in structured data usage (9.6 → 18.5 schemas per SERP)
- 20% improvement in performance scores
- 50% faster interactivity (FID)
- 32% improvement in server response times
The Evolution Timeline
2022: The Baseline
- Pre-ChatGPT era
- Avg. 9.6 schemas per SERP
- SEO Score: 0.89
- Performance Score: 0.426
2023: The Explosion
- ChatGPT goes mainstream (Nov 2022)
- Schema usage nearly doubles overnight
- First signs of content evolution
2024: The Refinement
- Google AI Overviews launch (May)
- Technical optimization accelerates
2025: The New Normal
- 97% schema adoption
- SEO Score: 0.92
- Performance Score: 0.512
Takeaways from Data
- Structured Data Became Non-Negotiable
When ChatGPT launched in late 2022, schema markup usage nearly doubled within months. Top pages now average 17+ schema types vs. just 9 in 2022. This isn’t coincidence—it’s adaptation. - Technical Excellence Drives Rankings
Despite pages becoming 43% heavier, performance scores improved 20%. Server response times improved 32%, interactivity improved 50%, and Core Web Vitals became a competitive differentiator. - Quality Beats Quantity
Content got 13% shorter while SEO scores improved. Pages grew 18% larger in file size while reducing word count. The message: focused, structured, technically excellent content outperforms long-form keyword stuffing.
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Published on September 04, 2025
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