Posts by DynamicSEO

Google

Study: Why seasonality adjustments keep failing advertisers on Black Friday

A three-year analysis of up to 6,000 advertisers shows that using Google’s seasonality bid adjustments during Black Friday and Cyber...

DynamicSEO

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Nov 24

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3 min

AI SEO

SEO vs. PPC vs. AI: The visibility dilemma

Marketers have debated SEO versus PPC for years, usually shaped by whatever has worked – or failed – for them...

DynamicSEO

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Nov 24

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11 min

AI SEO

3 GEO experiments you should try this year

Last month, I asked ChatGPT, Perplexity, and Gemini the same question about three of my clients: “Who is [Brand Name]...

DynamicSEO

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Nov 24

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14 min

Duplicate content

Canonical URLs: definitive guide to canonical tags 

Imagine telling someone that www.mysite.com/blog/myarticle and www.mysite.com/myarticle are actually the same page. To you, they’re the same, but to Google,...

DynamicSEO

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Nov 24

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15 min

News

New web standards could redefine how AI models use your content

In recent years, the open web has felt like the Wild West. Creators have seen their work scraped, processed, and...

DynamicSEO

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Nov 23

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5 min

News

Dale Olorenshaw speaks about a £15,000 landing page error

On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw, Head of Paid Media and Search at...

DynamicSEO

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Nov 22

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3 min

km-import

YouTube Marketing Strategy: Grow Your Channel

If you’re getting into video marketing, there’s no better channel than YouTube. It’s right behind Google, and the No. 2...

DynamicSEO

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Nov 21

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25 min

How to better measure LLM visibility and its impact

One of the most energetic conversations around AI has been what I’ll call “AI hype meets AI reality.” Tools such...

DynamicSEO

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Nov 21

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16 min

Stop optimizing. Start orchestrating. That’s SEO now.

Headlines predicting another “AI winter” are beginning to emerge, and the numbers back the skepticism. MIT reports that while 80%...

DynamicSEO

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Nov 21

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5 min

Google

Google Search to route complex queries to Gemini 3

Google will soon use Gemini 3 for more complex queries within Google Search. Jonathon Heard, Google’s industry head for insurance,...

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Nov 21

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6 min