Posts by DynamicSEO

Generative Engine Optimization (GEO)

FLUQs: Answer the hidden questions or vanish in AI search by Garrett French

ChatGPT, Gemini, Perplexity: these are the new operating environments. Your content must be invokable inside them, or no one will...

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Nov 07

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10 min

Opinion

Winning the platform shift by Kevin Wang

Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived through many technological shifts...

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Nov 07

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6 min

Opinion

What is the inevitable evolution of LLMs and search?

It’s clear to me that the current “LLM situation” is untenable. These platforms are offering a very expensive set of...

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Nov 07

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30 min

News

ChatGPT ads are coming – and they won’t look like Google Ads

OpenAI CEO Sam Altman said ChatGPT will likely try ads “at some point” but he still has “no idea” what...

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Nov 07

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3 min

Stop reporting traffic and activity. Start reporting progress.

For over a decade, Google rewarded rankings with visits, so SEO practitioners learned to justify success with rankings, clicks, and...

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Nov 07

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9 min

Bing

Microsoft brings AI Search to Copilot with emphasis on citations

Microsoft has released an upgrade to Copilot, bringing what it calls “the best of AI Search” to its AI engine...

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Nov 07

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3 min

AI Search

LLM Sources Shifted 80% in 2 Months. Here’s Why You Shouldn’t Panic

AI search is still moving. What’s cited today across Google (AI Mode + AI Overviews) and ChatGPT might look different...

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Nov 07

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8 min

Google Ads

Why B2B brands are shifting from keywords to Performance Max

The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a...

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Nov 07

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8 min

Leadership and management

How to build and lead a successful remote SEO team

As SEO grows more collaborative and data-driven, more teams are operating remotely – sometimes by choice, sometimes by necessity. But...

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Nov 07

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10 min

Content SEO

Content maintenance strategy: 6 tips for a cleaner website

If you’ve been working on your website for a couple of years, chances are that your website has become a...

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Nov 07

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12 min