Posts by DynamicSEO

Google Ads

Ecommerce PPC: 4 takeaways that shape how campaigns perform

PPC for ecommerce operates differently from PPC for lead gen or SaaS.  The way campaigns learn, the volume of conversion...

DynamicSEO

Read More

Dec 05

•

10 min

Opinion

What is off-page optimization?

Search has moved far beyond blue links and basic ranking signals. People now discover information on Google, TikTok, Pinterest, Amazon,...

DynamicSEO

Read More

Dec 05

•

29 min

Events

Screaming Frog & Good Travel Management Take Flight With UK Search Awards Win

The Screaming Frog agency team are pleased to announce victory in the UK Search Awards with our client Good Travel...

DynamicSEO

Read More

Dec 05

•

3 min

SEO

GEO vs AEO: What’s the Difference?

If you’ve been paying attention to SEO, you’ve seen these acronyms everywhere: AEO and GEO. They sound interchangeable. They’re not....

DynamicSEO

Read More

Dec 04

•

9 min

AI SEO

How paid, earned, shared, and owned media shape generative search visibility

AI is changing how people discover and understand brands.  It’s also reshaping how they search, with users turning to tools...

DynamicSEO

Read More

Dec 04

•

6 min

AI SEO

New AI models are worse at SEO: Benchmark shows sharp accuracy drop in Claude, Gemini, ChatGPT-5.1

The latest Previsible benchmark results reveal a surprising drop in SEO accuracy from top AI models. TL;DR:  The latest flagship...

DynamicSEO

Read More

Dec 04

•

5 min

News

Google’s Year in Search 2025: These trending topics spiked big

Google today released its 2025 Year in Search list, but don’t mistake it for a ranking of the “top searches”...

DynamicSEO

Read More

Dec 04

•

3 min

Marketing

Audience Segmentation in Marketing: Definition, Types & Best Practices

If your marketing still treats everyone the same, you’re falling behind. Audience segmentation is what turns generic campaigns into personalized,...

DynamicSEO

Read More

Dec 03

•

10 min

AI SEO

Google AI Mode sends traffic on 69% of transactional queries: New data

The narrative in SEO right now is simple: Google’s AI Mode doesn’t send traffic. If it becomes the default Google...

DynamicSEO

Read More

Dec 03

•

3 min

Meta

Meta: Native Reels ads can lift purchase intent 5.3x

Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear:...

DynamicSEO

Read More

Dec 03

•

3 min