Posts by DynamicSEO

Generative Engine Optimization (GEO)

The end of SEO-PPC silos: Building a unified search strategy for the AI era

For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid...

DynamicSEO

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Oct 06

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8 min

Screaming Frog SEO Spider

Flying Blind: Measuring Keyword Coverage on a Cluster Without First-Party Tools

Most SEO audits today lean heavily on data from Google Search Console (or BigQuery), performance dashboards, or SEO suites. But...

DynamicSEO

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Oct 06

•

12 min

Google Ads

Audience targeting in Google Ads Search campaigns: How to layer data for better results

In competitive industries where keywords are costly, every edge matters.  Beyond keyword targeting, consider layering audience targeting onto your Search...

DynamicSEO

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Oct 06

•

5 min

Opinion

Brand protection is growth protection in an AI Search world by Adthena

The search landscape is changing. With the rapid evolution of AI, the Google SERP is no longer a predictable grid...

DynamicSEO

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Oct 06

•

9 min

Content SEO

The Flesch reading ease score: Why & how to use it

If you have ever run your writing through a readability checker like Yoast SEO, you have probably come across the...

DynamicSEO

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Oct 06

•

11 min

Marketing

Omnichannel Marketing: Definition, Tips, & Strategy

Omnichannel marketing is a way to make your brand feel the same everywhere: website, email, ads, social, SMS, app, and...

DynamicSEO

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Oct 05

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19 min

SEO

Topical Authority: What Is It, & How Does It Work?

You’ve probably heard the term “topical authority” thrown around a lot in SEO circles lately. And for good reason. If...

DynamicSEO

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Oct 03

•

15 min

News

Aashna Makin’s experience of when best practices backfire

On episode 326 of PPC Live The Podcast I sat down down with Aashna Makin, a senior paid ads specialist...

DynamicSEO

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Oct 03

•

3 min

Marketing

Vibe Marketing: Hype, Reality, and Real Case Studies

AI has infinitely sped up the hype cycle in marketing. So when the term “vibe marketing” came onto the scene,...

DynamicSEO

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Oct 03

•

20 min

Opinion

Google Ads copywriting with AI: Getting the prompt right

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads.  In the past,...

DynamicSEO

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Oct 03

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6 min