Analytics & conversion

Analytics & conversion

Think AI can scale personalization alone? by Adobe

Customers expect content tailored for them. In fact, 71% of consumers say  it’s “critical” for brands to anticipate their needs...

DynamicSEO

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Sep 17

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4 min

Analytics & conversion

The end of the marketing funnel: Why signals are your new opportunity by Semrush Enterprise

Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of...

DynamicSEO

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Sep 12

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7 min

Analytics & conversion

How to produce a better PPC QBR for your stakeholders

Quarterly business reviews can be stressful, especially for agency teams.  They’re meant to showcase your impact and align on future...

DynamicSEO

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Sep 11

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6 min

Analytics & conversion

Measuring GEO: What’s trackable now and what’s still missing

Large language models (LLMs) are transforming how consumers discover brands and find answers to both simple and complex questions. For...

DynamicSEO

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Sep 10

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5 min

Analytics & conversion

3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass by Emarsys

Every sharp marketer wants the same thing: Customers who come back again and again, not because they’re bribed with discounts,...

DynamicSEO

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Sep 09

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3 min

Analytics & conversion

How to vibe code for PPC: Building a seasonality analysis tool

You’ve probably seen the headlines: Sam Altman recently announced that GPT-5 can write complete computer programs from scratch.  That’s pretty...

DynamicSEO

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Aug 21

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10 min

Analytics & conversion

Measuring what matters in a post-SEO world

Before anyone panics and sends me angry DMs about SEO being alive and well, you can relax.  I’m not declaring...

DynamicSEO

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Aug 13

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7 min

Analytics & conversion

How Dale Carnegie’s principles are foundational for Positionless Marketing by Optimove

Marketing has evolved beyond static roles and siloed teams. In today’s hyper-dynamic environment, customer expectations demand more: speed, relevance, empathy,...

DynamicSEO

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Aug 13

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4 min

Analytics & conversion

AI ate my traffic by Campaign Monitor

Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered search engines, such as Google’s...

DynamicSEO

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Aug 05

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4 min

Analytics & conversion

How to analyze your marketing funnel and fix costly drop-offs

Your sales funnel is bleeding money.  Every day, potential customers enter your funnel, and somewhere along the way, they disappear. ...

DynamicSEO

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Jul 31

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12 min