Analytics & conversion Archives - Page 2 of 3

Analytics & conversion

What they don’t teach you about marketing at Harvard Business School: Being positionless by Optimove

What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a...

DynamicSEO

Oct 20

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5 min

Analytics & conversion

Why incrementality is the only metric that proves marketing’s real impact

Attribution shows who gets credit. Incrementality shows what your marketing truly caused. In an era of automation and privacy restrictions,...

DynamicSEO

Oct 17

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7 min

5 ways to drive action with your PPC report

Are you spending hours on client reporting every month, only for your stakeholders to skim it, dismiss the numbers, or...

DynamicSEO

Oct 13

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7 min

Analytics & conversion

The future of engagement is in your customers’ hands (or pocket) by Adobe

Today’s customers don’t separate their lives into channels, and they don’t expect brands to either. They want experiences that feel...

DynamicSEO

Oct 08

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5 min

Analytics & conversion

Rethinking the funnel with LLM tracking analytics by Semrush Enterprise

For a decade, marketing strategy was engineered to master Google’s “messy middle.” Today, the customer’s exploration and evaluation journey has...

DynamicSEO

Sep 26

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6 min

Analytics & conversion

How to deliver monthly PPC reports clients love

My experience has shown one simple truth: clients stay or go based not on results alone, but on the service...

DynamicSEO

Sep 25

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6 min

Analytics & conversion

How Clayton Christensen’s theory of disruptive innovation helps explain the rise of Positionless Marketing by Optimove

Clayton Christensen, the late Harvard professor, is widely known for developing the theory of disruptive innovation. In his book, The...

DynamicSEO

Sep 18

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5 min

Analytics & conversion

Think AI can scale personalization alone? by Adobe

Customers expect content tailored for them. In fact, 71% of consumers say it’s “critical” for brands to anticipate their needs...

DynamicSEO

Sep 17

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4 min

Analytics & conversion

The end of the marketing funnel: Why signals are your new opportunity by Semrush Enterprise

Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of...

DynamicSEO

Sep 12

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7 min

Analytics & conversion

How to produce a better PPC QBR for your stakeholders

Quarterly business reviews can be stressful, especially for agency teams. They’re meant to showcase your impact and align on future...

DynamicSEO

Sep 11

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6 min