Analytics & conversion

Analytics & conversion

Measuring GEO: What’s trackable now and what’s still missing

Large language models (LLMs) are transforming how consumers discover brands and find answers to both simple and complex questions. For...

DynamicSEO

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Sep 10

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5 min

Analytics & conversion

3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass by Emarsys

Every sharp marketer wants the same thing: Customers who come back again and again, not because they’re bribed with discounts,...

DynamicSEO

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Sep 09

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3 min

Analytics & conversion

How to vibe code for PPC: Building a seasonality analysis tool

You’ve probably seen the headlines: Sam Altman recently announced that GPT-5 can write complete computer programs from scratch.  That’s pretty...

DynamicSEO

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Aug 21

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10 min

Analytics & conversion

Measuring what matters in a post-SEO world

Before anyone panics and sends me angry DMs about SEO being alive and well, you can relax.  I’m not declaring...

DynamicSEO

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Aug 13

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7 min

Analytics & conversion

How Dale Carnegie’s principles are foundational for Positionless Marketing by Optimove

Marketing has evolved beyond static roles and siloed teams. In today’s hyper-dynamic environment, customer expectations demand more: speed, relevance, empathy,...

DynamicSEO

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Aug 13

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4 min

Analytics & conversion

AI ate my traffic by Campaign Monitor

Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered search engines, such as Google’s...

DynamicSEO

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Aug 05

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4 min

Analytics & conversion

How to analyze your marketing funnel and fix costly drop-offs

Your sales funnel is bleeding money.  Every day, potential customers enter your funnel, and somewhere along the way, they disappear. ...

DynamicSEO

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Jul 31

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12 min