Generative Engine Optimization (GEO) Archives

AI SEO

Doctor: Google’s AI Overview made up career-damaging claims about me

UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by the General Medical Council...

DynamicSEO

Dec 12

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5 min

Generative Engine Optimization (GEO)

GEO Rank Tracker: How to monitor your brand’s AI search visibility by Tor.app

With generative AI tools attracting hundreds of millions of users and AI-enhanced results appearing in more search experiences, the way...

DynamicSEO

Dec 10

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8 min

Generative Engine Optimization (GEO)

How AI Overviews are impacting ad position and the fight for top spot by Adthena

Google’s AI Overviews have reshaped search almost overnight. For paid search marketers, the fight for above-the-fold visibility is no longer...

DynamicSEO

Dec 03

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6 min

AI SEO

AI KPIs: Turning mentions into strategy in the age of LLMs

For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won...

DynamicSEO

Nov 25

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8 min

Ecommerce

ChatGPT, Perplexity push deeper into AI shopping

In the last 24 hours, ChatGPT and Perplexity have introduced new AI-driven shopping experiences that aim to deliver more personalized...

DynamicSEO

Nov 25

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3 min

AI SEO

3 GEO experiments you should try this year

Last month, I asked ChatGPT, Perplexity, and Gemini the same question about three of my clients: “Who is [Brand Name]...

DynamicSEO

Nov 24

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14 min

AI SEO

SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research]

In June, Fractl and Search Engine Land surveyed 2,000 consumers and uncovered a startling statistic: 82% find AI-powered search more...

DynamicSEO

Nov 21

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12 min

SEO’s future isn’t content. It’s governance

Every few years, SEO gets a shiny new acronym. Voice search. AMP. E-A-T. Each promised to rewrite the rules, and...

DynamicSEO

Nov 18

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7 min

AI SEO

Generative AI and defamation: What the new reputation threats look like

As generative AI becomes more embedded in search and content experiences, it’s also emerging as a new source of misinformation...

DynamicSEO

Nov 13

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13 min

AI SEO

SEO vs. AI search: 101 questions that keep me up at night

Look, I get it. Every time a new search technology appears, we try to map it to what we already...

DynamicSEO

Nov 11

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10 min