Generative Engine Optimization (GEO) Archives - Page 3 of 9

Search Engine Land Awards 2025: And the winners are…

Every year, Search Engine Land is delighted to celebrate the best of search marketing by rewarding the agencies, in-house teams,...

DynamicSEO

Oct 27

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3 min

AI SEO

Black hat GEO is real – Here’s why you should pay attention

In the early days of SEO, ranking algorithms were easy to game with simple tactics that became known as “black...

DynamicSEO

Oct 23

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5 min

Ecommerce

ChatGPT, LLM referrals convert worse than Google Search: Study

ChatGPT referral traffic converts worse than Google search, email and affiliate links, trailing on both conversion rate and revenue per...

DynamicSEO

Oct 23

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3 min

AI SEO

Engineering the AI resume: SEO’s new path to the C-suite

More than a decade ago, I coined the term brand SERP – the result you get when someone searches for...

DynamicSEO

Oct 22

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7 min

AI SEO

How AI media partnerships influence your brand visibility in genAI: Research

In a recent study, Search Engine Land and Fractl found that 82% of consumers find AI-powered search more helpful than...

DynamicSEO

Oct 20

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8 min

AI SEO

The future of SEO: Why optimization still matters, whatever you call it

Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it)...

DynamicSEO

Oct 17

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6 min

Generative Engine Optimization (GEO)

How to plan for GEO in 2026 and evolve your search strategy

We’ve spent years as an industry obsessed with what people search for. Now, it’s time to be just as focused...

DynamicSEO

Oct 16

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11 min

Generative Engine Optimization (GEO)

How to know if your GEO is working

Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization...

DynamicSEO

Oct 14

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10 min

Generative Engine Optimization (GEO)

AI KPIs: Turning mentions into strategy in the age of LLMs by Brightspot

For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won...

DynamicSEO

Oct 13

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8 min

ChatGPT

How different AI engines generate and cite answers

Generative AI is no longer a single thing. Ask, “What is the best generative AI tool for writing PR content?”...

DynamicSEO

Oct 10

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8 min