Google Ads

Google Ads

Google shifts Lookalike to AI signals in Demand Gen

A core targeting lever in Google Demand Gen campaigns is changing. Starting March 2026, Lookalike audiences will act as optimization...

DynamicSEO

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Feb 17

•

3 min

Why creative, not bidding, is limiting PPC performance

For a long time, PPC performance conversations inside agencies have centered on bidding – manual versus automated, Target CPA versus...

DynamicSEO

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Feb 13

•

7 min

How to reduce low-quality leads from Performance Max campaigns

When left to its own devices, there are a couple of things Performance Max is absolutely great at doing for...

DynamicSEO

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Feb 11

•

5 min

Google Ads

Amanda Farley talks broken pixels and calm leadership

On episode 340 of PPC Live The Podcast, I speak to Amanda Farley, CMO of Aimclear and a multi-award-winning marketing leader,...

DynamicSEO

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Feb 07

•

3 min

Google Ads

Performance Max reporting for ecommerce: What Google is and isn’t showing you

Performance Max has come a long way since its rocky launch. Many advertisers once dismissed it as a half-baked product,...

DynamicSEO

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Feb 06

•

9 min

Google Ads

Google Ads no longer runs on keywords. It runs on intent.

Most PPC teams still build campaigns the same way: pull a keyword list, set match types, and organize ad groups...

DynamicSEO

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Feb 05

•

6 min

Google Ads

In Google Ads automation, everything is a signal in 2026

In 2015, PPC was a game of direct control. You told Google exactly which keywords to target, set manual bids...

DynamicSEO

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Feb 04

•

13 min

Google Ads

How Google Ads quality score really affects your CPCs

If your CPCs keep climbing, the cause may not be your bid strategy, your budget, or even your competitors. You...

DynamicSEO

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Feb 04

•

4 min

Google Ads

Why Google’s Performance Max advice often fails new advertisers

One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google’s advice....

DynamicSEO

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Feb 04

•

8 min

Google Ads

How to build a modern Google Ads targeting strategy like a pro

Search marketing is still as powerful as ever. Google recently surpassed $100 billion in ad revenue in a single quarter,...

DynamicSEO

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Feb 02

•

4 min