Google Ads

Google Ads

How to tell if Google Ads automation helps or hurts your campaigns

Smart Bidding, Performance Max, and responsive search ads (RSAs) can all deliver efficiency, but only if they’re optimizing for the right signals. The...

DynamicSEO

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Aug 26

•

8 min

Google Ads

Google Ads demographics: A deep dive into targeting and exclusion

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our...

DynamicSEO

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Aug 20

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8 min

Google Ads

The end of easy PPC attribution – and what to do next

Marketing has never had more data – and never been more blind.  Third-party cookies are disappearing, ad platforms guard their...

DynamicSEO

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Aug 15

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8 min

Google Ads

When to restructure your Google Ads account – and how to do it right

Have you ever found yourself staring at an underperforming Google Ads account, weighing whether to optimize the existing structure or...

DynamicSEO

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Aug 14

•

8 min

Google Ads

PMax and the illusion of trust: ‘I’m Google – what could go wrong?’

Since its global launch in November 2021, Performance Max is no longer a novelty – it’s a fully embedded part...

DynamicSEO

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Aug 01

•

16 min

Google Ads

How to write high-performing Google Ads copy with generative AI

Producing effective ad copy remains one of the biggest challenges in PPC advertising.  It’s expensive, time-consuming, and often a guessing...

DynamicSEO

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Aug 01

•

7 min