Google Ads

Google Ads

Top Performance Max optimization tips for 2026

Performance Max has evolved dramatically since its 2021 launch.  If you’re still running campaigns like it’s 2023, you’re leaving serious...

DynamicSEO

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Sep 12

•

9 min

Google Ads

Google to retailers: Use AI to win the longer holiday season

U.S. impulse buys slipped from 30% to 26% last year, per a Google-commissioned Ipsos study. Shoppers are now spreading their...

DynamicSEO

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Sep 10

•

3 min

Google Ads

The Google Ads mistakes costing SMBs time and money

After months of work, your website is finally live – but how do you get people to see it? Google...

DynamicSEO

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Sep 10

•

8 min

Google Ads

When to trust Google Ads AI and when you shouldn’t

Google Ads mostly runs on AI now – and that’s both a blessing and a curse.  Some automations can boost...

DynamicSEO

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Sep 09

•

14 min

Google Ads

Auditing and optimizing Google Ads in an age of limited data

As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring...

DynamicSEO

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Sep 04

•

7 min

Google Ads

How to use Google Ads Auction Insights to outrank competitors

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report....

DynamicSEO

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Sep 03

•

6 min

Google Ads

LinkedIn Ads or Google Ads? A framework for smarter B2B decisions

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads?  Most of the time, it’s not...

DynamicSEO

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Aug 27

•

7 min

Google Ads

How to tell if Google Ads automation helps or hurts your campaigns

Smart Bidding, Performance Max, and responsive search ads (RSAs) can all deliver efficiency, but only if they’re optimizing for the right signals. The...

DynamicSEO

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Aug 26

•

8 min

Google Ads

Google Ads demographics: A deep dive into targeting and exclusion

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our...

DynamicSEO

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Aug 20

•

8 min

Google Ads

The end of easy PPC attribution – and what to do next

Marketing has never had more data – and never been more blind.  Third-party cookies are disappearing, ad platforms guard their...

DynamicSEO

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Aug 15

•

8 min