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Google Ads

The best way to use custom segments in Google Ads

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s...

DynamicSEO

Nov 12

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6 min

Google Ads

How to consolidate legacy SKAGs – and why it’s time to move on

The Alpha Beta account structure was the gold standard of paid search. Over the past several years, PPC marketers have...

DynamicSEO

Nov 12

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5 min

Google Ads

Google Ads Editor 2.11 gets campaign-level negatives and smarter automation

Google Ads Editor just got a major upgrade. The 2025 release of version 2.11 introduces smarter automation, better visibility, and...

DynamicSEO

Nov 11

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3 min

Google Ads

Why B2B brands are shifting from keywords to Performance Max

The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a...

DynamicSEO

Nov 07

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8 min

Google Ads

Google’s double-serving dilemma: Who really wins when one advertiser gets two spots?

Google changed one of its most fundamental advertising rules on April 14, and some marketers didn’t even notice. Buried in...

DynamicSEO

Nov 06

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9 min

Google Ads

How APIs extend data access and automation in Google Ads and Meta Ads

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance,...

DynamicSEO

Nov 05

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6 min

Google Ads

5 Google Ads tactics to drop in 2026

Over the past year, Google Ads has increasingly embraced automation, shifting the account manager’s role in both practice and strategy. ...

DynamicSEO

Nov 04

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5 min

Google Ads

Google Local Services Ads vs. Search Ads: Which drives better local leads?

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs...

DynamicSEO

Nov 03

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6 min

Google Ads

Why a lower CTR can be better for your PPC campaigns

Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance. But CTR alone doesn’t...

DynamicSEO

Oct 27

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5 min

Google Ads

Google Ads turns 25: A look back at the biggest changes and advances in search

Google today celebrated the 25th anniversary of its ad platform, first launched as AdWords in 2000. Now known as Google...

DynamicSEO

Oct 23

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5 min