Google Ads

Google Ads

Susan Yen talks account structure & PMax fails

On episode 328 of PPC Live The Podcast I speak to Susan Yen, PPC team lead at Search Lab, discussing...

DynamicSEO

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Oct 17

•

3 min

Google

Google’s Liz Reid on AI Overviews: Less ad clicks, more searches

Google’s new AI-powered search experience isn’t eating into ad revenue – even as AI Overviews answer more questions directly on...

DynamicSEO

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Oct 16

•

3 min

Google Ads

Google Ads loosens prescription drug term restrictions for non-promotional use

Google Ads is updating its healthcare and medicines policy to allow contextual, non-promotional use of prescription drug terms — a shift from...

DynamicSEO

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Oct 15

•

3 min

Google Ads

Google Ads PMax: The truth about audience signals and search themes

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the...

DynamicSEO

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Oct 15

•

7 min

Google Ads

How to get smarter with AI in PPC

AI has quickly become the dominant topic in the PPC industry.  If 2024 was the year of will-Google-or-won’t-Google finally kill...

DynamicSEO

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Oct 08

•

5 min

Google Ads

PPC in the age of zero-click search: How to stay profitable

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and...

DynamicSEO

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Oct 07

•

6 min

Google Ads

Audience targeting in Google Ads Search campaigns: How to layer data for better results

In competitive industries where keywords are costly, every edge matters.  Beyond keyword targeting, consider layering audience targeting onto your Search...

DynamicSEO

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Oct 06

•

5 min

Google Ads

AI Max for Search: Everything you need to know

Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance...

DynamicSEO

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Oct 03

•

5 min

Google Ads

What you need to know about Responsive Search Ads

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners...

DynamicSEO

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Oct 01

•

5 min

Google Ads

AI Max in action: What early case studies and a new analysis script reveal

Google’s AI Max for Search campaigns is changing how we run search ads.  Launched in private beta as Search Max,...

DynamicSEO

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Sep 30

•

10 min