Opinion

Opinion

Are Google’s AI Overviews eating your PPC revenue? Key things to know by Adthena

AI Overviews haven’t just shifted how Google presents search results; they’re already reshaping the economics of paid search. When AI...

DynamicSEO

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Sep 10

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8 min

Google Ads

When to trust Google Ads AI and when you shouldn’t

Google Ads mostly runs on AI now – and that’s both a blessing and a curse.  Some automations can boost...

DynamicSEO

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Sep 09

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14 min

Meta

Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with...

DynamicSEO

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Sep 09

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7 min

Analytics & conversion

3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass by Emarsys

Every sharp marketer wants the same thing: Customers who come back again and again, not because they’re bribed with discounts,...

DynamicSEO

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Sep 09

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3 min

Generative Engine Optimization (GEO)

GEO and SEO: Convergence, divergence or something in between

Over the past two years, AI and LLMs have stepped out of the shadows and into public consciousness.  Not long...

DynamicSEO

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Sep 08

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6 min

Generative Engine Optimization (GEO)

What AI means for paid media, user behavior, and brand visibility

AI isn’t just tweaking paid media – it’s transforming it.  What was once background automation is now driving entire campaign...

DynamicSEO

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Sep 08

•

7 min

Generative Engine Optimization (GEO)

SEO in the age of AI: Becoming the trusted answer

For years, I’ve updated my working definition of SEO to capture how the discipline has evolved.  Here’s how those definitions...

DynamicSEO

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Sep 05

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5 min

Generative Engine Optimization (GEO)

How generative engines define and rank trustworthy content

Generative AI has quickly shifted from experimental novelty to everyday utility – and with that shift comes growing scrutiny.  One...

DynamicSEO

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Sep 05

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10 min

Content

Gating in an AI world: What to hide, what to show, and why

For as long as marketers have been chasing leads online, the debate over gated versus ungated content has raged.  Entire...

DynamicSEO

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Sep 04

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9 min

Google Ads

Auditing and optimizing Google Ads in an age of limited data

As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring...

DynamicSEO

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Sep 04

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7 min