Opinion

Analytics & conversion

The future of engagement is in your customers’ hands (or pocket) by Adobe

Today’s customers don’t separate their lives into channels, and they don’t expect brands to either. They want experiences that feel...

DynamicSEO

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Oct 08

•

5 min

Google Ads

PPC in the age of zero-click search: How to stay profitable

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and...

DynamicSEO

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Oct 07

•

6 min

Content

Optimizing content for generative engines: 17 actionable tips

Search behavior keeps tilting toward AI answers.  People still click classic results, but more are starting with AI summaries and...

DynamicSEO

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Oct 07

•

8 min

Generative Engine Optimization (GEO)

The end of SEO-PPC silos: Building a unified search strategy for the AI era

For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid...

DynamicSEO

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Oct 06

•

8 min

Google Ads

Audience targeting in Google Ads Search campaigns: How to layer data for better results

In competitive industries where keywords are costly, every edge matters.  Beyond keyword targeting, consider layering audience targeting onto your Search...

DynamicSEO

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Oct 06

•

5 min

Opinion

Brand protection is growth protection in an AI Search world by Adthena

The search landscape is changing. With the rapid evolution of AI, the Google SERP is no longer a predictable grid...

DynamicSEO

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Oct 06

•

9 min

Opinion

Google Ads copywriting with AI: Getting the prompt right

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads.  In the past,...

DynamicSEO

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Oct 03

•

6 min

Google Ads

AI Max for Search: Everything you need to know

Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance...

DynamicSEO

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Oct 03

•

5 min

Opinion

The rise of technical branding in the age of AI search by Semrush Enterprise

Brand performance in generative search relies on measurable reputation and entity signals. But those signals are only as good as...

DynamicSEO

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Oct 03

•

9 min

ChatGPT

ChatGPT Shopping is here – and it’s changing ecommerce SEO rules

AI-powered search is moving fast. The latest shift? ChatGPT Shopping. Since April, OpenAI has been rolling out a shopping experience...

DynamicSEO

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Oct 02

•

9 min