Opinion

Analytics & conversion

How to produce a better PPC QBR for your stakeholders

Quarterly business reviews can be stressful, especially for agency teams.  They’re meant to showcase your impact and align on future...

DynamicSEO

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Sep 11

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6 min

Google Ads

The Google Ads mistakes costing SMBs time and money

After months of work, your website is finally live – but how do you get people to see it? Google...

DynamicSEO

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Sep 10

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8 min

Analytics & conversion

Measuring GEO: What’s trackable now and what’s still missing

Large language models (LLMs) are transforming how consumers discover brands and find answers to both simple and complex questions. For...

DynamicSEO

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Sep 10

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5 min

Opinion

Are Google’s AI Overviews eating your PPC revenue? Key things to know by Adthena

AI Overviews haven’t just shifted how Google presents search results; they’re already reshaping the economics of paid search. When AI...

DynamicSEO

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Sep 10

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8 min

Google Ads

When to trust Google Ads AI and when you shouldn’t

Google Ads mostly runs on AI now – and that’s both a blessing and a curse.  Some automations can boost...

DynamicSEO

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Sep 09

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14 min

Meta

Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with...

DynamicSEO

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Sep 09

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7 min

Analytics & conversion

3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass by Emarsys

Every sharp marketer wants the same thing: Customers who come back again and again, not because they’re bribed with discounts,...

DynamicSEO

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Sep 09

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3 min

Generative Engine Optimization (GEO)

GEO and SEO: Convergence, divergence or something in between

Over the past two years, AI and LLMs have stepped out of the shadows and into public consciousness.  Not long...

DynamicSEO

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Sep 08

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6 min

Generative Engine Optimization (GEO)

What AI means for paid media, user behavior, and brand visibility

AI isn’t just tweaking paid media – it’s transforming it.  What was once background automation is now driving entire campaign...

DynamicSEO

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Sep 08

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7 min

Generative Engine Optimization (GEO)

SEO in the age of AI: Becoming the trusted answer

For years, I’ve updated my working definition of SEO to capture how the discipline has evolved.  Here’s how those definitions...

DynamicSEO

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Sep 05

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5 min