Opinion

Google Ads

5 Google Ads tactics to drop in 2026

Over the past year, Google Ads has increasingly embraced automation, shifting the account manager’s role in both practice and strategy. ...

DynamicSEO

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Nov 04

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5 min

Opinion

Winning the platform shift by Braze

Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived through many technological shifts...

DynamicSEO

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Nov 04

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6 min

AI SEO

7 focus areas as AI transforms search and the customer journey in 2026

Search is changing faster than ever – and 2026 may be the year it fully breaks from the past.  Over...

DynamicSEO

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Nov 03

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11 min

Google Ads

Google Local Services Ads vs. Search Ads: Which drives better local leads?

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs...

DynamicSEO

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Nov 03

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6 min

Opinion

How Google’s AI Overviews are accelerating change in paid search by Adthena

Google’s AI Overviews continue to disrupt search as we know it. For advertisers, the landscape is shifting fast, with AI-generated...

DynamicSEO

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Nov 03

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8 min

Opinion

The rise and fall of FAQ schema – and what it means for SEO today

FAQ schema is no longer a quick SEO win.  In August 2023, Google reduced the visibility of FAQ rich results...

DynamicSEO

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Oct 31

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8 min

Analytics & conversion

How to monitor your website’s performance and SEO metrics

Your website is live – now it’s time to measure what matters. To sustain traffic growth, you need to track...

DynamicSEO

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Oct 31

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6 min

AI SEO

Blogging, AI, and the SEO road ahead: Why clarity now decides who survives

For years, I told bloggers the same thing: make your content easy enough for toddlers and drunk adults to understand. ...

DynamicSEO

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Oct 30

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16 min

AI SEO

Regex for SEO: The simple language that powers AI and data analysis

Regex is a powerful – yet overlooked – tool in search and data analysis.  With just a single line, you...

DynamicSEO

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Oct 30

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5 min

Opinion

Why your SEO and PPC teams need shared standards to unlock mutual gains

Most marketing teams still treat SEO and PPC as budget rivals, not as complementary systems facing the same performance challenges....

DynamicSEO

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Oct 29

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8 min