PPC Archives - Dynamic SEO Pro Pages

Analytics & conversion

Your ads are dying: How to spot and stop creative fatigue before it tanks performance

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. ...

DynamicSEO

Oct 24

•

6 min

Ecommerce

Your Q4 ecommerce checklist for peak holiday sales

Q4 is here – and for ecommerce brands, that means the biggest sales opportunities of the year are just ahead....

DynamicSEO

Oct 24

•

6 min

News

Jack Hepp talks about getting fired from his first PPC job

On episode 329 of PPC Live The Podcast I speak to Jack Hepp, founder of industrious Marketing LLC, discussing the...

DynamicSEO

Oct 24

•

4 min

Google Ads

Google Ads turns 25: A look back at the biggest changes and advances in search

Google today celebrated the 25th anniversary of its ad platform, first launched as AdWords in 2000. Now known as Google...

DynamicSEO

Oct 23

•

5 min

Opinion

How connected TV advertising drives search demand

Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But...

DynamicSEO

Oct 22

•

11 min

Opinion

Black Friday 2025: The affiliate PPC compliance playbook by Bluepear

Black Friday is when performance peaks — and so do risks. In 2024, global spending reached $74.4 billion, with U.S....

DynamicSEO

Oct 22

•

8 min

Opinion

How to use YouTube Ads to drive B2B conversions

When you think of video advertising on YouTube, you probably think of ecommerce: Videos showing products. Influencers doing an unboxing....

DynamicSEO

Oct 21

•

6 min

Analytics & conversion

How to avoid marketing mix modeling mistakes that derail results

Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning...

DynamicSEO

Oct 21

•

5 min

Google Ads

Susan Yen talks account structure & PMax fails

On episode 328 of PPC Live The Podcast I speak to Susan Yen, PPC team lead at Search Lab, discussing...

DynamicSEO

Oct 17

•

3 min

AI SEO

Agentic PPC: What performance marketing could look like in 2030

Marketers face AI news every day, and it’s almost impossible to keep up. AI agents are on the rise, but...

DynamicSEO

Oct 17

•

8 min