PPC Archives - Dynamic SEO Pro Pages

Opinion

4 marketing problems AI can actually solve right now by Artlist.io

Why this matters now Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report budgets stuck...

DynamicSEO

Dec 17

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8 min

AI SEO

Google AI Overviews surged in 2025, then pulled back: Data

Google rapidly expanded AI Overviews in search during 2025, then pulled back as they moved into commercial and navigational queries....

DynamicSEO

Dec 16

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3 min

Analytics & conversion

Why click-based attribution shouldn’t anchor executive dashboards

As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception. Click-based...

DynamicSEO

Dec 15

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11 min

News

Sophie Fell talks why double-checking campaign settings matters

On episode 334 of PPC Live The Podcast, I speak to Sophie Fell Head of Paid Media at Liberty Marketing...

DynamicSEO

Dec 13

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3 min

Analytics & conversion

The AI gold rush is over: Why AI’s next era belongs to orchestrators

For the past two years, we’ve been living in AI’s gold rush era. To borrow from Taylor Swift, think of...

DynamicSEO

Dec 12

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6 min

Opinion

How breakthrough TV ads trigger search spikes and conversions

When a TV commercial makes people feel something, it doesn’t just win in the moment – it sparks curiosity, drives...

DynamicSEO

Dec 12

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8 min

AI SEO

Search Engine Land celebrates its 19th birthday

Search Engine Land turns 19 today. Nineteen years. Almost two decades of analyzing, explaining, questioning, challenging, obsessing over, and occasionally...

DynamicSEO

Dec 11

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6 min