PPC Archives - Dynamic SEO Pro Pages

Google

What’s next for PPC: AI, visual creative and new ad surfaces

PPC is evolving beyond traditional search. Those who adopt new ad formats, smarter creative strategies, and the right use of...

DynamicSEO

Feb 20

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4 min

News

Emina Demiri talks surviving firing your biggest client

On episode 352 of PPC Live The Podcast, I spoke to Emina Demiri Watson, Head of Digital at Brighton-based Vixen Digital,...

DynamicSEO

Feb 20

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3 min

How to use GA4 and Looker Studio for smarter PPC reporting

Data isn’t just a report card. It’s your performance marketing roadmap. Following that roadmap means moving beyond Google Analytics 4’s...

DynamicSEO

Feb 20

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8 min

ChatGPT ads collapse the wall between SEO and paid media

Digital marketing teams have long debated the balance between SEO and PPC. Who owns the keyword? Who gets the budget?...

DynamicSEO

Feb 19

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9 min

News

Paid search click share doubles as organic clicks fall: Study

Organic search clicks are shrinking across major verticals — and it’s not just because of Google’s AI Overviews. Classic organic...

DynamicSEO

Feb 18

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3 min

Google Ads

Google shifts Lookalike to AI signals in Demand Gen

A core targeting lever in Google Demand Gen campaigns is changing. Starting March 2026, Lookalike audiences will act as optimization...

DynamicSEO

Feb 17

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3 min

News

Andrea Cruz talks about turning client pressure into growth

On episode 341 of PPC Live The Podcast, I speak to Andrea Cruz, Head of B2B at Tinuiti, to unpack...

DynamicSEO

Feb 13

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4 min

Why creative, not bidding, is limiting PPC performance

For a long time, PPC performance conversations inside agencies have centered on bidding – manual versus automated, Target CPA versus...

DynamicSEO

Feb 13

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7 min

How to reduce low-quality leads from Performance Max campaigns

When left to its own devices, there are a couple of things Performance Max is absolutely great at doing for...

DynamicSEO

Feb 11

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5 min

News

How to make automation work for lead gen PPC

B2B advertising faces a distinct challenge: most automation tools weren’t built for lead generation. Ecommerce campaigns benefit from hundreds of...

DynamicSEO

Feb 10

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9 min