PPC

Google

Study: Why seasonality adjustments keep failing advertisers on Black Friday

A three-year analysis of up to 6,000 advertisers shows that using Google’s seasonality bid adjustments during Black Friday and Cyber...

DynamicSEO

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Nov 24

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3 min

AI SEO

SEO vs. PPC vs. AI: The visibility dilemma

Marketers have debated SEO versus PPC for years, usually shaped by whatever has worked – or failed – for them...

DynamicSEO

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Nov 24

•

11 min

News

Dale Olorenshaw speaks about a £15,000 landing page error

On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw, Head of Paid Media and Search at...

DynamicSEO

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Nov 22

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3 min

Content

How amplifying creator content strengthens trust and lowers media costs

Brands often invest in influencer and affiliate promotions but stop short of giving the content additional reach, assuming the creator’s...

DynamicSEO

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Nov 21

•

6 min

Opinion

The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by Michael Gale

For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns...

DynamicSEO

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Nov 20

•

8 min

Google Ads

The Google Ads Demand Gen playbook

Today’s consumers get pulled in a thousand different directions online: Scrolling YouTube Shorts. Tracking TikTok influencer content. Browsing Gmail promotions....

DynamicSEO

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Nov 20

•

8 min

Opinion

The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by EDB Postgres AI

For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns...

DynamicSEO

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Nov 20

•

8 min

Google Ads

How to tell if Google’s AI Max for search is actually working

With AI Max for Search now widely available in beta, advertisers are debating everything from performance comparisons to how it...

DynamicSEO

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Nov 19

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3 min

AI SEO

From scripts to agents: OpenAI’s new tools unlock the next phase of automation

Automation has shaped PPC for decades, and the landscape keeps shifting. I’ve seen that evolution firsthand, from helping build the...

DynamicSEO

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Nov 19

•

10 min

Google Ads

Google launches AI-powered advisors

Google is rolling out two new AI-powered assistants — Ads Advisor and Analytics Advisor — built on its latest Gemini...

DynamicSEO

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Nov 12

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3 min