PPC

Google Ads

Google to retailers: Use AI to win the longer holiday season

U.S. impulse buys slipped from 30% to 26% last year, per a Google-commissioned Ipsos study. Shoppers are now spreading their...

DynamicSEO

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Sep 10

•

3 min

Google Ads

The Google Ads mistakes costing SMBs time and money

After months of work, your website is finally live – but how do you get people to see it? Google...

DynamicSEO

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Sep 10

•

8 min

Google Ads

When to trust Google Ads AI and when you shouldn’t

Google Ads mostly runs on AI now – and that’s both a blessing and a curse.  Some automations can boost...

DynamicSEO

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Sep 09

•

14 min

Meta

Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with...

DynamicSEO

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Sep 09

•

7 min

Meta

Facebook ad costs jump 21% in 2025, but still beat Google

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost...

DynamicSEO

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Sep 08

•

3 min

Generative Engine Optimization (GEO)

What AI means for paid media, user behavior, and brand visibility

AI isn’t just tweaking paid media – it’s transforming it.  What was once background automation is now driving entire campaign...

DynamicSEO

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Sep 08

•

7 min

Google Ads

Auditing and optimizing Google Ads in an age of limited data

As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring...

DynamicSEO

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Sep 04

•

7 min

Google Ads

How to use Google Ads Auction Insights to outrank competitors

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report....

DynamicSEO

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Sep 03

•

6 min

Generative Engine Optimization (GEO)

Why SEO and paid media need each other in the AI search era

AI search is rewriting the rules of visibility.  Google’s AI Overviews aren’t just another rich result or algorithm update. They...

DynamicSEO

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Sep 03

•

8 min

Generative Engine Optimization (GEO)

Scaling PPC with AI automation: Scripts, data, and custom tools

PPC advertising has never stood still.  Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always...

DynamicSEO

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Sep 03

•

6 min