PPC

Google

Google’s Liz Reid on AI Overviews: Less ad clicks, more searches

Google’s new AI-powered search experience isn’t eating into ad revenue – even as AI Overviews answer more questions directly on...

DynamicSEO

Read More

Oct 16

•

3 min

Google Ads

Google Ads loosens prescription drug term restrictions for non-promotional use

Google Ads is updating its healthcare and medicines policy to allow contextual, non-promotional use of prescription drug terms — a shift from...

DynamicSEO

Read More

Oct 15

•

3 min

Google Ads

Google Ads PMax: The truth about audience signals and search themes

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the...

DynamicSEO

Read More

Oct 15

•

7 min

5 ways to drive action with your PPC report

Are you spending hours on client reporting every month, only for your stakeholders to skim it, dismiss the numbers, or...

DynamicSEO

Read More

Oct 13

•

7 min

News

Ayisha Yousef talks turning Black Friday fails into lessons

On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef, a familiar face to the PPC Live...

DynamicSEO

Read More

Oct 10

•

5 min

Apple Search Ads

Apple Ads: What you need to know in 2026

If you’re still calling it Apple Search Ads, you’re already behind.  Earlier this year, Apple dropped the “Search” and rebranded...

DynamicSEO

Read More

Oct 09

•

11 min

ChatGPT

Sam Altman’s ChatGPT pivot: From ‘I hate ads’ to ‘maybe they don’t suck’

Sam Altman once said advertising was a “last resort” for ChatGPT. Now he seems to think that “maybe ads don’t...

DynamicSEO

Read More

Oct 08

•

4 min

Google Ads

How to get smarter with AI in PPC

AI has quickly become the dominant topic in the PPC industry.  If 2024 was the year of will-Google-or-won’t-Google finally kill...

DynamicSEO

Read More

Oct 08

•

5 min

Google Ads

PPC in the age of zero-click search: How to stay profitable

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and...

DynamicSEO

Read More

Oct 07

•

6 min

Generative Engine Optimization (GEO)

The end of SEO-PPC silos: Building a unified search strategy for the AI era

For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid...

DynamicSEO

Read More

Oct 06

•

8 min