PPC

AI SEO

AI tools for PPC, AI search, and social campaigns: What’s worth using now

In 2026 and well beyond, a core part of the performance marketer’s charter is learning to leverage AI to drive...

DynamicSEO

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Dec 09

•

6 min

Opinion

Think different: The Positionless Marketing manifesto by Optimove

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The...

DynamicSEO

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Dec 09

•

5 min

Analytics & conversion

How to use proxy metrics to speed up optimization in complex B2B journeys

Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign...

DynamicSEO

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Dec 08

•

5 min

Google Ads

Ecommerce PPC: 4 takeaways that shape how campaigns perform

PPC for ecommerce operates differently from PPC for lead gen or SaaS.  The way campaigns learn, the volume of conversion...

DynamicSEO

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Dec 05

•

10 min

Meta

Meta: Native Reels ads can lift purchase intent 5.3x

Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear:...

DynamicSEO

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Dec 03

•

3 min

Google

AI Max undermines match-type control

A recent test run by the Adalysis team reveals that Google’s new AI Max setting is reshaping how search terms...

DynamicSEO

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Dec 03

•

4 min

Opinion

How to plan and manage paid media budgets in an AI-driven world

Managing budgets across multiple paid media channels is one of the most important skills in a PPC marketer’s toolkit.  You’re...

DynamicSEO

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Dec 03

•

6 min

Generative Engine Optimization (GEO)

How AI Overviews are impacting ad position and the fight for top spot by Adthena

Google’s AI Overviews have reshaped search almost overnight. For paid search marketers, the fight for above-the-fold visibility is no longer...

DynamicSEO

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Dec 03

•

6 min

ChatGPT

OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’

OpenAI CEO Sam Altman issued an all-hands “code red” to improve ChatGPT – a move that could delay the company’s...

DynamicSEO

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Dec 02

•

3 min

Google Ads

Google Demand Gen campaigns: When to use them and best practices (with examples)

Demand Gen campaigns may be the newest addition to the Google Ads toolbox, but they haven’t received the same attention...

DynamicSEO

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Dec 01

•

12 min