PPC

Analytics & conversion

Why incrementality is the only metric that proves marketing’s real impact

Attribution shows who gets credit. Incrementality shows what your marketing truly caused. In an era of automation and privacy restrictions,...

DynamicSEO

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Oct 17

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7 min

Google

Google’s Liz Reid on AI Overviews: Less ad clicks, more searches

Google’s new AI-powered search experience isn’t eating into ad revenue – even as AI Overviews answer more questions directly on...

DynamicSEO

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Oct 16

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3 min

Google Ads

Google Ads loosens prescription drug term restrictions for non-promotional use

Google Ads is updating its healthcare and medicines policy to allow contextual, non-promotional use of prescription drug terms — a shift from...

DynamicSEO

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Oct 15

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3 min

Google Ads

Google Ads PMax: The truth about audience signals and search themes

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the...

DynamicSEO

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Oct 15

•

7 min

5 ways to drive action with your PPC report

Are you spending hours on client reporting every month, only for your stakeholders to skim it, dismiss the numbers, or...

DynamicSEO

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Oct 13

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7 min

News

Ayisha Yousef talks turning Black Friday fails into lessons

On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef, a familiar face to the PPC Live...

DynamicSEO

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Oct 10

•

5 min

Apple Search Ads

Apple Ads: What you need to know in 2026

If you’re still calling it Apple Search Ads, you’re already behind.  Earlier this year, Apple dropped the “Search” and rebranded...

DynamicSEO

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Oct 09

•

11 min

ChatGPT

Sam Altman’s ChatGPT pivot: From ‘I hate ads’ to ‘maybe they don’t suck’

Sam Altman once said advertising was a “last resort” for ChatGPT. Now he seems to think that “maybe ads don’t...

DynamicSEO

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Oct 08

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4 min

Google Ads

How to get smarter with AI in PPC

AI has quickly become the dominant topic in the PPC industry.  If 2024 was the year of will-Google-or-won’t-Google finally kill...

DynamicSEO

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Oct 08

•

5 min

Google Ads

PPC in the age of zero-click search: How to stay profitable

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and...

DynamicSEO

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Oct 07

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6 min