PPC

Why PPC measurement feels broken (and why it isn’t)

If you’ve been managing PPC accounts for any length of time, you don’t need a research report to tell you...

DynamicSEO

Read More

Feb 10

•

10 min

How to diagnose and fix the biggest blocker to PPC growth

We’ve all been there. A client wants to scale their Google Ads account from €10,000 per month to €100,000. So,...

DynamicSEO

Read More

Feb 09

•

10 min

Google Ads

Amanda Farley talks broken pixels and calm leadership

On episode 340 of PPC Live The Podcast, I speak to Amanda Farley, CMO of Aimclear and a multi-award-winning marketing leader,...

DynamicSEO

Read More

Feb 07

•

3 min

Google Ads

Performance Max reporting for ecommerce: What Google is and isn’t showing you

Performance Max has come a long way since its rocky launch. Many advertisers once dismissed it as a half-baked product,...

DynamicSEO

Read More

Feb 06

•

9 min

Google Ads

Google Ads no longer runs on keywords. It runs on intent.

Most PPC teams still build campaigns the same way: pull a keyword list, set match types, and organize ad groups...

DynamicSEO

Read More

Feb 05

•

6 min

News

How first-party data drives better outcomes in AI-powered advertising

As AI-driven bidding and automation transform paid media, first-party data has become the most powerful lever advertisers control. In this...

DynamicSEO

Read More

Feb 05

•

3 min

Google Ads

In Google Ads automation, everything is a signal in 2026

In 2015, PPC was a game of direct control. You told Google exactly which keywords to target, set manual bids...

DynamicSEO

Read More

Feb 04

•

13 min

News

Anthropic says Claude will remain ad-free as ChatGPT tests ads

Anthropic is drawing the line against advertising in AI chatbots. Claude will remain ad-free, the company said, even as rival...

DynamicSEO

Read More

Feb 04

•

3 min

Google

DOJ and states appeal Google search antitrust remedies ruling

The U.S. Justice Department and a coalition of states plan to appeal a federal judge’s remedies ruling in the Google...

DynamicSEO

Read More

Feb 04

•

3 min

Google Ads

How Google Ads quality score really affects your CPCs

If your CPCs keep climbing, the cause may not be your bid strategy, your budget, or even your competitors. You...

DynamicSEO

Read More

Feb 04

•

4 min