PPC

Google Ads

Why Google’s Performance Max advice often fails new advertisers

One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google’s advice....

DynamicSEO

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Feb 04

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8 min

Google Ads

How to build a modern Google Ads targeting strategy like a pro

Search marketing is still as powerful as ever. Google recently surpassed $100 billion in ad revenue in a single quarter,...

DynamicSEO

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Feb 02

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4 min

ChatGPT

Ads in ChatGPT: Why behavior matters more than targeting

Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the...

DynamicSEO

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Feb 02

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6 min

Opinion

The in-house vs. agency debate misses the real paid media problem by Focus Pocus Media

For years, conversations about paid media have revolved around one question: should companies build in-house teams or outsource to agencies?...

DynamicSEO

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Feb 02

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5 min

News

Kirk Williams discusses why client fit is very important

On episode 339 of PPC Live The Podcast, I speak to Kirk Williams, a long-time PPC professional who’s been in...

DynamicSEO

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Jan 30

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4 min

Leadership and management

Why AI makes agency-client relationships matter more than ever

Working as an office manager in my early 20s, I read Dale Carnegie’s “How to Win Friends and Influence People.”...

DynamicSEO

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Jan 29

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6 min

Meta

Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together

When Meta launched advertising nearly two decades ago, performance was driven by manual inputs – targeting rules, account structure, and...

DynamicSEO

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Jan 28

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7 min

Google Ads

Is your account ready for Google AI Max? A pre-test checklist

AI Max is Google’s latest foray into semi-keywordless targeting.  While you need keywords for the system to have a starting...

DynamicSEO

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Jan 27

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9 min

Facebook

4 Facebook ad templates that still work in 2026 (with real examples)

Have you ever tried to find inspiration for ads by scrolling your own Facebook feed? Then you know that most...

DynamicSEO

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Jan 27

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7 min

Google Ads

Why Search and Shopping ads stop scaling without demand

If you’ve spent any time in PPC communities, Reddit threads, Slack groups, or conference Q&As, you’ve probably noticed a recurring...

DynamicSEO

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Jan 27

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11 min