PPC Archives - Page 3 of 12 - Dynamic SEO Pro Pages

Google Ads

How to run compliant, effective medical and mental health ads

PPC advertising for medical and mental health services comes with many restrictions, but it remains an effective way for practices...

DynamicSEO

Dec 01

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6 min

Google Ads

Google Ads search terms report: 5 tips for better results

You might think you’ve mastered the Google Ads search terms report, but this essential optimization tool is still widely misunderstood...

DynamicSEO

Nov 26

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6 min

AI SEO

How AI answers are disrupting publisher revenue and advertising

Publishers and search engines have long depended on ad placements and affiliate marketing to make money. Search engines rely on...

DynamicSEO

Nov 26

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12 min

Google

Google Ads MCC takeover attacks are rising – here’s how the phishing scams work

A surge of sophisticated phishing attacks is letting scammers take over full Google Ads Manager accounts (MCCs), giving them instant...

DynamicSEO

Nov 25

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3 min

Google

Study: Why seasonality adjustments keep failing advertisers on Black Friday

A three-year analysis of up to 6,000 advertisers shows that using Google’s seasonality bid adjustments during Black Friday and Cyber...

DynamicSEO

Nov 24

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3 min

AI SEO

SEO vs. PPC vs. AI: The visibility dilemma

Marketers have debated SEO versus PPC for years, usually shaped by whatever has worked – or failed – for them...

DynamicSEO

Nov 24

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11 min

News

Dale Olorenshaw speaks about a £15,000 landing page error

On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw, Head of Paid Media and Search at...

DynamicSEO

Nov 22

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3 min

Content

How amplifying creator content strengthens trust and lowers media costs

Brands often invest in influencer and affiliate promotions but stop short of giving the content additional reach, assuming the creator’s...

DynamicSEO

Nov 21

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6 min

Opinion

The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by Michael Gale

For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns...

DynamicSEO

Nov 20

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8 min

Google Ads

The Google Ads Demand Gen playbook

Today’s consumers get pulled in a thousand different directions online: Scrolling YouTube Shorts. Tracking TikTok influencer content. Browsing Gmail promotions....

DynamicSEO

Nov 20

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8 min