PPC

Generative Engine Optimization (GEO)

The end of SEO-PPC silos: Building a unified search strategy for the AI era

For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid...

DynamicSEO

Read More

Oct 06

•

8 min

Google Ads

Audience targeting in Google Ads Search campaigns: How to layer data for better results

In competitive industries where keywords are costly, every edge matters.  Beyond keyword targeting, consider layering audience targeting onto your Search...

DynamicSEO

Read More

Oct 06

•

5 min

Opinion

Brand protection is growth protection in an AI Search world by Adthena

The search landscape is changing. With the rapid evolution of AI, the Google SERP is no longer a predictable grid...

DynamicSEO

Read More

Oct 06

•

9 min

News

Aashna Makin’s experience of when best practices backfire

On episode 326 of PPC Live The Podcast I sat down down with Aashna Makin, a senior paid ads specialist...

DynamicSEO

Read More

Oct 03

•

3 min

Google Ads

AI Max for Search: Everything you need to know

Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance...

DynamicSEO

Read More

Oct 03

•

5 min

Google Ads

What you need to know about Responsive Search Ads

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners...

DynamicSEO

Read More

Oct 01

•

5 min

LinkedIn

LinkedIn Ads retargeting: How to reach prospects at every funnel stage

Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting...

DynamicSEO

Read More

Oct 01

•

5 min

Google Ads

AI Max in action: What early case studies and a new analysis script reveal

Google’s AI Max for Search campaigns is changing how we run search ads.  Launched in private beta as Search Max,...

DynamicSEO

Read More

Sep 30

•

10 min

News

‘Mistakes make you stronger’: PPC lessons from Inderpaul Rai

In episode 325 of PPC Live The Podcast, I sat down with Inderpaul “Indi” Rai, group account director at WeDiscover,...

DynamicSEO

Read More

Sep 29

•

4 min

Google Ads

Google’s AI Max for Search: What 30 days of testing reveal

Every few months, Google launches a new feature – and reactions usually split into two extremes: either it’s a welcome...

DynamicSEO

Read More

Sep 29

•

8 min