PPC

Analytics & conversion

How to deliver monthly PPC reports clients love

My experience has shown one simple truth: clients stay or go based not on results alone, but on the service...

DynamicSEO

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Sep 25

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6 min

Opinion

How safe are your media operations, really? Discover Digital Media Safety by WATCH40

Have you ever faced a critical media campaign error? You’re not alone. We’ve all been there. A budget that burns...

DynamicSEO

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Sep 24

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8 min

News

Blog Blunders and Ad Copy Chaos ft Adrienne Shavers

On episode 324 of PPC Live The Podcast On the latest episode of PPC Live: The Podcast, host Anu Adegbola...

DynamicSEO

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Sep 19

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3 min

Google Ads

Google Ads placements: Your guide to targeting websites, apps, and YouTube

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content...

DynamicSEO

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Sep 17

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6 min

News

Can small businesses compete on Google Ads anymore?

Paid advertising, particularly through Google Ads, is a cornerstone marketing channel for businesses of all sizes. However, there is no...

DynamicSEO

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Sep 16

•

6 min

Google Ads

Top Performance Max optimization tips for 2026

Performance Max has evolved dramatically since its 2021 launch.  If you’re still running campaigns like it’s 2023, you’re leaving serious...

DynamicSEO

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Sep 12

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9 min

Analytics & conversion

How to produce a better PPC QBR for your stakeholders

Quarterly business reviews can be stressful, especially for agency teams.  They’re meant to showcase your impact and align on future...

DynamicSEO

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Sep 11

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6 min

Google Ads

Google to retailers: Use AI to win the longer holiday season

U.S. impulse buys slipped from 30% to 26% last year, per a Google-commissioned Ipsos study. Shoppers are now spreading their...

DynamicSEO

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Sep 10

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3 min

Google Ads

The Google Ads mistakes costing SMBs time and money

After months of work, your website is finally live – but how do you get people to see it? Google...

DynamicSEO

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Sep 10

•

8 min

Google Ads

When to trust Google Ads AI and when you shouldn’t

Google Ads mostly runs on AI now – and that’s both a blessing and a curse.  Some automations can boost...

DynamicSEO

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Sep 09

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14 min