PPC Archives - Page 4 of 19 - Dynamic SEO Pro Pages

Google

EU puts Google’s AI and search data under DMA spotlight

The European Commission has formally opened new proceedings to spell out how Google must share key Android features and Google...

DynamicSEO

Jan 27

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3 min

Google Ads

Why Performance Max looks different for B2B in 2026

Google doesn’t build products with B2B marketers in mind. Its largest budgets and transaction volume come from DTC and B2C...

DynamicSEO

Jan 26

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6 min

Apple Search Ads

Apple Ads adds more ad slots to App Store search results

Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re...

DynamicSEO

Jan 23

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3 min

News

The URL mistake that killed Black Friday ft Nick Handley

On episode 338 of PPC Live The Podcast, I speak to Nick Handley Paid Media Lead at Impression, about one...

DynamicSEO

Jan 23

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4 min

News

TikTok’s U.S. joint venture could reduce long-term uncertainty for brands

TikTok announced a new U.S.-based joint venture to meet federal national security requirements and keep the app available to more...

DynamicSEO

Jan 23

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3 min

Google Ads

Agentic AI and vibe coding: The next evolution of PPC management

Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads. Most marketers...

DynamicSEO

Jan 23

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7 min

Google

Google: Forced syndication would permanently expose its ad systems

Google is asking a federal judge to pause the DOJ’s antitrust remedies, warning that forced search and ad syndication would...

DynamicSEO

Jan 23

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3 min

Google Ads

Why Demand Gen works best alongside Performance Max for ecommerce

When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube,...

DynamicSEO

Jan 22

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7 min

10 salary negotiation tips for search marketers

Before you apply for a new role, it’s important to prepare for marketing salary negotiations and learn how to pursue...

DynamicSEO

Jan 19

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11 min

Peter Drucker warned us. Positionless Marketing is the answer by Optimove

Five days compressed into five minutes. Six weeks into six days. These aren’t marginal improvements. They’re what happens when marketing...

DynamicSEO

Jan 19

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6 min