PPC

Google Ads

Why B2B brands are shifting from keywords to Performance Max

The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a...

DynamicSEO

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Nov 07

•

8 min

Google Ads

Google’s double-serving dilemma: Who really wins when one advertiser gets two spots?

Google changed one of its most fundamental advertising rules on April 14, and some marketers didn’t even notice. Buried in...

DynamicSEO

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Nov 06

•

9 min

Opinion

4 essential tips to maximize holiday inbox placement by Campaign Monitor

The holiday season is make-or-break for email marketers. With inboxes bursting from October through New Year’s, even your most dazzling...

DynamicSEO

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Nov 06

•

6 min

Google Ads

How APIs extend data access and automation in Google Ads and Meta Ads

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance,...

DynamicSEO

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Nov 05

•

6 min

AI SEO

5 marketing maturity levels: From siloed to autonomous by Semrush Enterprise

Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and...

DynamicSEO

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Nov 05

•

8 min

Google Ads

5 Google Ads tactics to drop in 2026

Over the past year, Google Ads has increasingly embraced automation, shifting the account manager’s role in both practice and strategy. ...

DynamicSEO

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Nov 04

•

5 min

Opinion

Winning the platform shift by Braze

Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived through many technological shifts...

DynamicSEO

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Nov 04

•

6 min

Google Ads

Google Local Services Ads vs. Search Ads: Which drives better local leads?

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs...

DynamicSEO

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Nov 03

•

6 min

Opinion

How Google’s AI Overviews are accelerating change in paid search by Adthena

Google’s AI Overviews continue to disrupt search as we know it. For advertisers, the landscape is shifting fast, with AI-generated...

DynamicSEO

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Nov 03

•

8 min

News

Google’s Robby Stein: Ads aren’t going away in AI search

AI may be reshaping search, but ads aren’t going away, according to Google VP of Product, Search Robbie Stein. What...

DynamicSEO

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Oct 31

•

3 min