PPC Archives - Page 5 of 19 - Dynamic SEO Pro Pages

News

Google search ad clicks hit five-year high as Q4 spend rises 13% – Report

Spending on Google search ads rose 13% year over year in Q4 2025, up from 10% in Q3, based on...

DynamicSEO

Jan 16

•

3 min

News

Amy Hebdon discusses the PPC decision that cost her a good client relationship

On episode 337 of PPC Live The Podcast, I speak to Amy Hebdon, an international paid search expert and founder of...

DynamicSEO

Jan 16

•

3 min

News

OpenAI will begin testing ChatGPT ads in the U.S.

OpenAI will start testing ads in ChatGPT in the U.S. in the coming weeks. The ads will appear at the...

DynamicSEO

Jan 16

•

3 min

Opinion

AI for video advertising: 5 best practices for PPC campaigns

In 2026, AI is no longer something marketers are debating. It’s actively shaping nearly every part of digital advertising and...

DynamicSEO

Jan 16

•

7 min

Microsoft Advertising

Microsoft adds new customer acquisition goals and deeper visibility to PMax

Microsoft Advertising is starting 2026 with a broad set of updates aimed squarely at search-first marketers, with a focus on...

DynamicSEO

Jan 15

•

3 min

Opinion

Why the shakeout effect matters in CLV modeling

Customer lifetime value (CLV) is often treated as a static metric. In practice, it is shaped by how different types...

DynamicSEO

Jan 15

•

5 min

Advance your career

10 keys to a successful PPC career in the AI age

Between a teetering economy and AI tools rapidly replacing entry-level roles, marketing careers – and many others – can feel...

DynamicSEO

Jan 14

•

7 min

Opinion

3 PPC myths you can’t afford to carry into 2026

PPC advice in 2025 leaned hard on AI and shiny new tools. Much of it sounded credible. Much of it...

DynamicSEO

Jan 12

•

7 min

Analytics & conversion

Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained

Marketing mix modeling (MMM) has shifted from an enterprise luxury to an essential measurement tool. Tech giants like Google, Meta,...

DynamicSEO

Jan 12

•

9 min

Google

Google launches Universal Commerce Protocol for agent-led shopping

Google today unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work across the entire shopping...

DynamicSEO

Jan 11

•

3 min