PPC Archives - Page 6 of 12 - Dynamic SEO Pro Pages

Opinion

Why your SEO and PPC teams need shared standards to unlock mutual gains

Most marketing teams still treat SEO and PPC as budget rivals, not as complementary systems facing the same performance challenges....

DynamicSEO

Oct 29

•

8 min

Generative Engine Optimization (GEO)

Search Engine Land Awards 2025: And the winners are…

Every year, Search Engine Land is delighted to celebrate the best of search marketing by rewarding the agencies, in-house teams,...

DynamicSEO

Oct 27

•

3 min

Google Ads

Why a lower CTR can be better for your PPC campaigns

Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance. But CTR alone doesn’t...

DynamicSEO

Oct 27

•

5 min

Analytics & conversion

Your ads are dying: How to spot and stop creative fatigue before it tanks performance

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. ...

DynamicSEO

Oct 24

•

6 min

Ecommerce

Your Q4 ecommerce checklist for peak holiday sales

Q4 is here – and for ecommerce brands, that means the biggest sales opportunities of the year are just ahead....

DynamicSEO

Oct 24

•

6 min

News

Jack Hepp talks about getting fired from his first PPC job

On episode 329 of PPC Live The Podcast I speak to Jack Hepp, founder of industrious Marketing LLC, discussing the...

DynamicSEO

Oct 24

•

4 min

Google Ads

Google Ads turns 25: A look back at the biggest changes and advances in search

Google today celebrated the 25th anniversary of its ad platform, first launched as AdWords in 2000. Now known as Google...

DynamicSEO

Oct 23

•

5 min

Opinion

How connected TV advertising drives search demand

Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But...

DynamicSEO

Oct 22

•

11 min

Opinion

Black Friday 2025: The affiliate PPC compliance playbook by Bluepear

Black Friday is when performance peaks — and so do risks. In 2024, global spending reached $74.4 billion, with U.S....

DynamicSEO

Oct 22

•

8 min

Opinion

How to use YouTube Ads to drive B2B conversions

When you think of video advertising on YouTube, you probably think of ecommerce: Videos showing products. Influencers doing an unboxing....

DynamicSEO

Oct 21

•

6 min