PPC

Opinion

Global expansion and hyperlocal focus redefine the next chapter of retail media networks by DoorDash

Retail media networks are projected to be worth $179.5 billion by 2025, but capturing share and achieving long-term success won’t...

DynamicSEO

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Aug 26

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7 min

Microsoft Advertising

The future of remarketing? Microsoft bets on impressions, not clicks

There’s a shift happening in digital advertising.  For years, remarketing hinged on clicks: someone had to visit your site, trigger...

DynamicSEO

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Aug 25

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7 min

LinkedIn

How upper-funnel LinkedIn ABM drives measurable impact

Account-based marketing (ABM) campaigns make it easy to precisely target the brands in your ideal customer profile (ICP) without a...

DynamicSEO

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Aug 22

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5 min

Analytics & conversion

How to vibe code for PPC: Building a seasonality analysis tool

You’ve probably seen the headlines: Sam Altman recently announced that GPT-5 can write complete computer programs from scratch.  That’s pretty...

DynamicSEO

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Aug 21

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10 min

Google Ads

Google Ads demographics: A deep dive into targeting and exclusion

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our...

DynamicSEO

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Aug 20

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8 min

Advance your career

Agency-grade PPC audits: How to turn reports into growth roadmaps

When most marketers think of a PPC audit, they picture a checklist:  Pull a few reports. Flag the obvious inefficiencies....

DynamicSEO

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Aug 20

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7 min

Opinion

You don’t need ads everywhere – Here’s how to pick the right platforms

Every time a new ad platform launches, the same question pops up: “Should we run ads here?” The truth? More...

DynamicSEO

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Aug 20

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7 min

Opinion

Affiliate cloaking is behind 45% of fraud – here’s how to beat it by Bluepear

Let’s be clear: affiliate fraud is happening.  Most of the time, the question isn’t whether there are violations in an...

DynamicSEO

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Aug 20

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11 min

Google Ads

The end of easy PPC attribution – and what to do next

Marketing has never had more data – and never been more blind.  Third-party cookies are disappearing, ad platforms guard their...

DynamicSEO

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Aug 15

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8 min

Google Ads

When to restructure your Google Ads account – and how to do it right

Have you ever found yourself staring at an underperforming Google Ads account, weighing whether to optimize the existing structure or...

DynamicSEO

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Aug 14

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8 min