PPC

Google

Anthony Higman shares a PPC redemption story

On episode 336 of PPC Live The Podcast, I speak to Anthony Higman, CEO of AdSquire. Anthony’s career journey is...

DynamicSEO

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Jan 09

•

3 min

Google

Google AI Overviews are tested and removed based on engagement

Google shows AI Overviews in Search largely based on whether users engage with them — and removes them when they...

DynamicSEO

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Jan 09

•

3 min

Google Ads

Why Demand Gen is the most underrated campaign type in Google Ads

As a Google Ads practitioner, you probably spend the bulk of your time optimizing Search, Shopping or Performance Max campaigns....

DynamicSEO

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Jan 09

•

7 min

Google Ads

Top 10 Google Ads mistakes to avoid in 2026

Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing...

DynamicSEO

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Jan 09

•

6 min

Google Ads

How Google Ads paces, caps, and recalculates spend when budgets change

Budgeting in paid search isn’t just about setting a daily number.  It requires understanding how platforms pace spend, the exceptions...

DynamicSEO

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Jan 07

•

7 min

Google

Why OpenAI paused ChatGPT ads to fight Google’s Gemini

For years, OpenAI set the pace of the generative AI revolution with ChatGPT. Their partnership with Microsoft seemed unbeatable, coupling...

DynamicSEO

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Jan 07

•

8 min

Analytics & conversion

A 5-step framework for year-end PPC reports that resonate with leadership

The new year is here, which means it’s time to deliver your end-of-year (EOY) PPC report. But an EOY report...

DynamicSEO

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Jan 06

•

11 min

LinkedIn

How to use LinkedIn targeting in Microsoft Advertising

LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience.  When approached thoughtfully,...

DynamicSEO

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Jan 06

•

8 min

News

2026 PPC trends to get ahead of now

The PPC landscape in 2025 shifted faster than ever, with updates arriving at a pace unmatched in the industry’s 20-year...

DynamicSEO

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Jan 05

•

10 min

News

Top 10 PPC expert columns of 2025 on Search Engine Land

PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real questions advertisers are asking:...

DynamicSEO

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Dec 30

•

3 min