PPC Archives - Page 7 of 19 - Dynamic SEO Pro Pages

News

Why ad approval is not legal protection

Most business owners assume that if an ad is approved by Google or Meta, it is safe. The thinking is...

DynamicSEO

Dec 23

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9 min

AI SEO

How vibe coding is changing search marketing workflows

Search marketers are starting to build, not just optimize. Across SEO and PPC teams, vibe coding and AI-powered development tools...

DynamicSEO

Dec 23

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14 min

Leadership and management

What successful brand-agency partnerships look like in 2026

Brand-agency partnerships look very different today than they did even a few years ago, and by 2026 that gap will...

DynamicSEO

Dec 23

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9 min

Google Ads

How to use broad match without losing control

Broad match used to mean “more reach, less relevance.” Now it means more reach, with a machine learning layer deciding...

DynamicSEO

Dec 19

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6 min

Analytics & conversion

How Bayesian testing lets Google measure incrementality with $5,000

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers...

DynamicSEO

Dec 18

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8 min

Opinion

4 marketing problems AI can actually solve right now by Artlist.io

Why this matters now Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report budgets stuck...

DynamicSEO

Dec 17

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8 min

AI SEO

Google AI Overviews surged in 2025, then pulled back: Data

Google rapidly expanded AI Overviews in search during 2025, then pulled back as they moved into commercial and navigational queries....

DynamicSEO

Dec 16

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3 min

Analytics & conversion

Why click-based attribution shouldn’t anchor executive dashboards

As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception. Click-based...

DynamicSEO

Dec 15

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11 min

News

Sophie Fell talks why double-checking campaign settings matters

On episode 334 of PPC Live The Podcast, I speak to Sophie Fell Head of Paid Media at Liberty Marketing...

DynamicSEO

Dec 13

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3 min