PPC

Generative Engine Optimization (GEO)

How to build a paid media team in the AI age

Single-channel experts? Getting left behind by most (non-enterprise) marketing teams. Hiring for experience only? There’s more to the top-tier marketer...

DynamicSEO

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Aug 14

•

6 min

Advance your career

The latest jobs in search marketing

Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and...

DynamicSEO

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Aug 01

•

7 min

Google Ads

PMax and the illusion of trust: ‘I’m Google – what could go wrong?’

Since its global launch in November 2021, Performance Max is no longer a novelty – it’s a fully embedded part...

DynamicSEO

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Aug 01

•

16 min

Google Ads

How to write high-performing Google Ads copy with generative AI

Producing effective ad copy remains one of the biggest challenges in PPC advertising.  It’s expensive, time-consuming, and often a guessing...

DynamicSEO

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Aug 01

•

7 min

Analytics & conversion

How to analyze your marketing funnel and fix costly drop-offs

Your sales funnel is bleeding money.  Every day, potential customers enter your funnel, and somewhere along the way, they disappear. ...

DynamicSEO

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Jul 31

•

12 min

Opinion

3 ways to turn missed calls into conversions with AI Voice Assist by CallRail

Marketers face constant pressure to deliver measurable ROI, prove their value, and convert every possible lead. Even the strongest ad...

DynamicSEO

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Jul 30

•

3 min

PPC

Should You Bid on Your Own Brand in Google Ads?

It’s a question that divides marketers and keeps PPC managers up at night: should you spend hard-earned budget bidding on...

DynamicSEO

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Mar 19

•

6 min