PPC

Analytics & conversion

How to avoid marketing mix modeling mistakes that derail results

Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning...

DynamicSEO

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Oct 21

•

5 min

Google Ads

Susan Yen talks account structure & PMax fails

On episode 328 of PPC Live The Podcast I speak to Susan Yen, PPC team lead at Search Lab, discussing...

DynamicSEO

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Oct 17

•

3 min

AI SEO

Agentic PPC: What performance marketing could look like in 2030

Marketers face AI news every day, and it’s almost impossible to keep up.  AI agents are on the rise, but...

DynamicSEO

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Oct 17

•

8 min

Analytics & conversion

Why incrementality is the only metric that proves marketing’s real impact

Attribution shows who gets credit. Incrementality shows what your marketing truly caused. In an era of automation and privacy restrictions,...

DynamicSEO

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Oct 17

•

7 min

Google

Google’s Liz Reid on AI Overviews: Less ad clicks, more searches

Google’s new AI-powered search experience isn’t eating into ad revenue – even as AI Overviews answer more questions directly on...

DynamicSEO

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Oct 16

•

3 min

Google Ads

Google Ads loosens prescription drug term restrictions for non-promotional use

Google Ads is updating its healthcare and medicines policy to allow contextual, non-promotional use of prescription drug terms — a shift from...

DynamicSEO

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Oct 15

•

3 min

Google Ads

Google Ads PMax: The truth about audience signals and search themes

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the...

DynamicSEO

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Oct 15

•

7 min

5 ways to drive action with your PPC report

Are you spending hours on client reporting every month, only for your stakeholders to skim it, dismiss the numbers, or...

DynamicSEO

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Oct 13

•

7 min

News

Ayisha Yousef talks turning Black Friday fails into lessons

On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef, a familiar face to the PPC Live...

DynamicSEO

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Oct 10

•

5 min

Apple Search Ads

Apple Ads: What you need to know in 2026

If you’re still calling it Apple Search Ads, you’re already behind.  Earlier this year, Apple dropped the “Search” and rebranded...

DynamicSEO

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Oct 09

•

11 min