SEO

Google Ads

PPC in the age of zero-click search: How to stay profitable

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and...

DynamicSEO

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Oct 07

•

6 min

Content

Optimizing content for generative engines: 17 actionable tips

Search behavior keeps tilting toward AI answers.  People still click classic results, but more are starting with AI summaries and...

DynamicSEO

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Oct 07

•

8 min

Generative Engine Optimization (GEO)

The end of SEO-PPC silos: Building a unified search strategy for the AI era

For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid...

DynamicSEO

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Oct 06

•

8 min

SEO

Topical Authority: What Is It, & How Does It Work?

You’ve probably heard the term “topical authority” thrown around a lot in SEO circles lately. And for good reason. If...

DynamicSEO

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Oct 03

•

15 min

Opinion

Google Ads copywriting with AI: Getting the prompt right

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads.  In the past,...

DynamicSEO

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Oct 03

•

6 min

Opinion

The rise of technical branding in the age of AI search by Semrush Enterprise

Brand performance in generative search relies on measurable reputation and entity signals. But those signals are only as good as...

DynamicSEO

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Oct 03

•

9 min

SEO

How to Use SEO to Build Your Brand

Most marketers treat SEO like a traffic tool. They get the clicks, but the brand still doesn’t stick. Here’s what...

DynamicSEO

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Oct 02

•

12 min

ChatGPT

ChatGPT Shopping is here – and it’s changing ecommerce SEO rules

AI-powered search is moving fast. The latest shift? ChatGPT Shopping. Since April, OpenAI has been rolling out a shopping experience...

DynamicSEO

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Oct 02

•

9 min

Content

How to create product demos that convert and differentiate your brand

More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects.  A...

DynamicSEO

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Oct 02

•

6 min

Content

Google sends 831x more visitors than AI systems: Report

Google sends publishers 831x more visitors than AI systems, according to TollBit’s State of the Bots Q2 2025 report. Even...

DynamicSEO

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Oct 01

•

3 min