#Backlinko

SEO and PPC: 8 Smart Ways to Align for Maximum ROI in 2025

Your SEO and PPC teams probably don’t share data. That’s problematic. Organic traffic is slipping. CPCs are climbing. And conversions...

DynamicSEO

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Sep 18

•

14 min

General SEO

Answer Engine Optimization (AEO): How to Win in AI Search

Answer Engine Optimization (AEO) is one of the most important topics in search right now. It’s about making sure your...

DynamicSEO

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Sep 15

•

24 min

Marketing

How Much Does Google Ads Cost? (2025 Data + Insights)

I analyzed over one million keywords across 10 industries. The average cost per click (CPC) for Google Search ads in...

DynamicSEO

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Sep 11

•

21 min

General SEO

AI Search Strategy: The Seen & Trusted Brand Framework

AI is already reshaping how buyers discover and choose brands. When someone asks ChatGPT or Google AI Mode about your...

DynamicSEO

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Sep 10

•

23 min

General SEO

SEO vs. GEO, AEO, LLMO: What Marketers Need to Know

If you do any kind of marketing, you’ve probably come across at least one of these acronyms recently: GEO: Generative...

DynamicSEO

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Aug 25

•

15 min

Link building

Journalist Outreach: How to Earn High-Authority Links in 9 Steps

Want backlinks from Forbes, HubSpot, or Insider? Without paying a cent? Journalist outreach is how you do it. And in...

DynamicSEO

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Aug 20

•

17 min

Ecommerce

How to Optimize Your Ecommerce Store for AI Search (7 Steps)

More of your customers are using AI to research products before they buy. Are you prepared? To put this into...

DynamicSEO

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Aug 18

•

16 min

Tools

5 Best SEO Plugins for WordPress (Tried & Tested)

You don’t need an SEO plugin to help your website rank in Google. In fact, you can do more harm...

DynamicSEO

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Aug 14

•

20 min

General SEO

Branded GEO: How to Control What AI Says About Your Brand

A few months back, one of my clients pinged me on Slack and said: “We keep hearing on sales calls...

DynamicSEO

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Aug 14

•

12 min

General SEO

Is SEO Dead?

Short answer: Not yet. But SEO as we know it is dying. SEO used to work fairly consistently: write great...

DynamicSEO

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Aug 08

•

10 min