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Maddie Lightening speaks on misreported ROAS, account structure chaos & AI mistakes

Maddie Lightening, head of paid media at Hallam, joined me to talk through the mistakes, lessons and mindset shifts that...

DynamicSEO

Apr 10

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4 min

Google Ads

Google Ads simplifies enhanced conversions into a single switch

Google is removing complexity from one of its most important measurement tools. By merging enhanced conversions for web and leads—and...

DynamicSEO

Apr 10

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3 min

Healthcare reviews: How to stay compliant and win in local SEO

There’s a broad consensus that online reviews — especially Google reviews — should be a top priority for businesses that...

DynamicSEO

Apr 10

•

12 min

LLM nudges: The hidden force behind AI-driven journeys

LLMs have become a starting point for nearly everything — work, play, consumerism, health, and more. But one thing gets...

DynamicSEO

Apr 10

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5 min

Paid media efficiency: How to cut waste and improve ROAS

We’re being pushed harder than ever — expected to hit bigger revenue targets with the same or smaller PPC budgets....

DynamicSEO

Apr 10

•

9 min

How to take your marketing measurement from crawl to sprint

Measurement is the foundation for everything we do in performance marketing. Without accurate measurement, what we recommend, implement, and optimize...

DynamicSEO

Apr 10

•

7 min

Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers

Metehan Yesilyurt’s SDK analysis revealed the pipeline names. We captured months of real Discover feeds to show what each pipeline...

DynamicSEO

Apr 09

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7 min

How to measure intent gaps using Google Search Console data

There’s often a disconnect between what a webpage says it’s about and what its audience is actually searching for. This...

DynamicSEO

Apr 09

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8 min

How to use AI prompts to generate better ad campaigns

Many of us use various generative AI tools to generate marketing ideas and improve ad campaign outcomes. Prompting can be...

DynamicSEO

Apr 09

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6 min

What 10 years of PPC testing reveals about breaking best practices

PPC performance conversations often focus on best practices. Account structures should be clean. Match types controlled. Budgets scaled gradually. Campaigns...

DynamicSEO

Apr 09

•

7 min

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