Search Engine Land Archives - Dynamic SEO Pro Pages

Analytics & conversion

Your ads are dying: How to spot and stop creative fatigue before it tanks performance

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. ...

DynamicSEO

Oct 24

•

6 min

Ecommerce

Your Q4 ecommerce checklist for peak holiday sales

Q4 is here – and for ecommerce brands, that means the biggest sales opportunities of the year are just ahead....

DynamicSEO

Oct 24

•

6 min

News

Jack Hepp talks about getting fired from his first PPC job

On episode 329 of PPC Live The Podcast I speak to Jack Hepp, founder of industrious Marketing LLC, discussing the...

DynamicSEO

Oct 24

•

4 min

Google Ads

Google Ads turns 25: A look back at the biggest changes and advances in search

Google today celebrated the 25th anniversary of its ad platform, first launched as AdWords in 2000. Now known as Google...

DynamicSEO

Oct 23

•

5 min

AI SEO

Black hat GEO is real – Here’s why you should pay attention

In the early days of SEO, ranking algorithms were easy to game with simple tactics that became known as “black...

DynamicSEO

Oct 23

•

5 min

Ecommerce

ChatGPT, LLM referrals convert worse than Google Search: Study

ChatGPT referral traffic converts worse than Google search, email and affiliate links, trailing on both conversion rate and revenue per...

DynamicSEO

Oct 23

•

3 min

Opinion

Why Google Search Console impressions fell (and why that’s good)

In mid-September, many SEO professionals began noticing unusual drops in Google Search Console (GSC) data. Impressions were down, average positions...

DynamicSEO

Oct 23

•

5 min

AI SEO

Reddit sues Perplexity, SerpApi over scraping Google Search data

Reddit is taking four data-scraping companies to court – including AI search engine Perplexity and SEO data firm SerpApi –...

DynamicSEO

Oct 22

•

3 min

AI SEO

Engineering the AI resume: SEO’s new path to the C-suite

More than a decade ago, I coined the term brand SERP – the result you get when someone searches for...

DynamicSEO

Oct 22

•

7 min

Opinion

How connected TV advertising drives search demand

Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But...

DynamicSEO

Oct 22

•

11 min

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