Search Engine Land Archives - Page 10 of 35

AI SEO

Google FastSearch: Everything you need to know

Court filings in Google’s antitrust case revealed FastSearch, a proprietary system few search marketers have heard of. It sits at...

DynamicSEO

Nov 13

•

6 min

AI SEO

Generative AI and defamation: What the new reputation threats look like

As generative AI becomes more embedded in search and content experiences, it’s also emerging as a new source of misinformation...

DynamicSEO

Nov 13

•

13 min

AI SEO

How to boost your AI search visibility: 5 key factors by Ignite Visibility

As AI transforms how users search for information online, we all face a new challenge: ensuring our content is visible...

DynamicSEO

Nov 13

•

7 min

Google Ads

Google launches AI-powered advisors

Google is rolling out two new AI-powered assistants — Ads Advisor and Analytics Advisor — built on its latest Gemini...

DynamicSEO

Nov 12

•

3 min

Google Ads

The best way to use custom segments in Google Ads

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s...

DynamicSEO

Nov 12

•

6 min

Google Ads

How to consolidate legacy SKAGs – and why it’s time to move on

The Alpha Beta account structure was the gold standard of paid search. Over the past several years, PPC marketers have...

DynamicSEO

Nov 12

•

5 min

AI SEO

How to measure your AI search brand visibility and prove business impact

Brand visibility is replacing rankings as the most important metric in SEO. AI search engines now answer questions directly –...

DynamicSEO

Nov 12

•

6 min

Google

Google shipping and returns policies in Search Console or using new markup

Google now lets merchants add their shipping and return policies to Google Search without having a Google Merchant Center account....

DynamicSEO

Nov 12

•

3 min

Google Ads

Google Ads Editor 2.11 gets campaign-level negatives and smarter automation

Google Ads Editor just got a major upgrade. The 2025 release of version 2.11 introduces smarter automation, better visibility, and...

DynamicSEO

Nov 11

•

3 min

AI SEO

SEO vs. AI search: 101 questions that keep me up at night

Look, I get it. Every time a new search technology appears, we try to map it to what we already...

DynamicSEO

Nov 11

•

10 min

#Search Engine Land