Search Engine Land Archives - Page 11 of 35

News

Tim Berners-Lee warns AI may collapse the ad-funded web

Sir Tim Berners-Lee, who invented the World Wide Web, is worried that the ad-supported web will collapse due to AI....

DynamicSEO

Nov 11

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4 min

AI SEO

Why AI availability is the new battleground for brands

GEO, AI SEO, AEO – call it what you like. The label doesn’t matter nearly as much as understanding the...

DynamicSEO

Nov 11

•

10 min

Local

7 local SEO wins you get from keyword-rich Google reviews

Keywords in reviews are generally believed to help local rankings, although their impact is still actively debated within the local...

DynamicSEO

Nov 11

•

6 min

Google’s new AI tool touts creating optimized content in a scalable way

A recent Google blog post announced the expansion of Opal, a Google tool that uses AI to get people create...

DynamicSEO

Nov 10

•

4 min

AI SEO

The reign of forums: How AI made conversation king

A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,”...

DynamicSEO

Nov 10

•

11 min

Leadership and management

How to document your SEO strategy

An SEO strategy is the foundation for improving organic visibility and driving conversions – whether that means owning Google’s front...

DynamicSEO

Nov 10

•

12 min

Generative Engine Optimization (GEO)

FLUQs: Answer the hidden questions or vanish in AI search by Garrett French

ChatGPT, Gemini, Perplexity: these are the new operating environments. Your content must be invokable inside them, or no one will...

DynamicSEO

Nov 07

•

10 min

Opinion

Winning the platform shift by Kevin Wang

Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived through many technological shifts...

DynamicSEO

Nov 07

•

6 min

Opinion

What is the inevitable evolution of LLMs and search?

It’s clear to me that the current “LLM situation” is untenable. These platforms are offering a very expensive set of...

DynamicSEO

Nov 07

•

30 min

News

ChatGPT ads are coming – and they won’t look like Google Ads

OpenAI CEO Sam Altman said ChatGPT will likely try ads “at some point” but he still has “no idea” what...

DynamicSEO

Nov 07

•

3 min

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