Search Engine Land Archives - Page 12 of 21

Analytics & conversion

The end of the marketing funnel: Why signals are your new opportunity by Semrush Enterprise

Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of...

DynamicSEO

Sep 12

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7 min

Analytics & conversion

How to produce a better PPC QBR for your stakeholders

Quarterly business reviews can be stressful, especially for agency teams. They’re meant to showcase your impact and align on future...

DynamicSEO

Sep 11

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6 min

Google Ads

Google to retailers: Use AI to win the longer holiday season

U.S. impulse buys slipped from 30% to 26% last year, per a Google-commissioned Ipsos study. Shoppers are now spreading their...

DynamicSEO

Sep 10

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3 min

Google Ads

The Google Ads mistakes costing SMBs time and money

After months of work, your website is finally live – but how do you get people to see it? Google...

DynamicSEO

Sep 10

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8 min

Analytics & conversion

Measuring GEO: What’s trackable now and what’s still missing

Large language models (LLMs) are transforming how consumers discover brands and find answers to both simple and complex questions. For...

DynamicSEO

Sep 10

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5 min

Opinion

Are Google’s AI Overviews eating your PPC revenue? Key things to know by Adthena

AI Overviews haven’t just shifted how Google presents search results; they’re already reshaping the economics of paid search. When AI...

DynamicSEO

Sep 10

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8 min

News

Video: 5 AI search stories you need to know (September 2025)

The search and marketing world never slows down. Last week’s inaugural edition of Semrush’s Marketing Countdown, featuring Search Engine Land,...

DynamicSEO

Sep 09

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3 min

Google Ads

When to trust Google Ads AI and when you shouldn’t

Google Ads mostly runs on AI now – and that’s both a blessing and a curse. Some automations can boost...

DynamicSEO

Sep 09

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14 min

Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with...

DynamicSEO

Sep 09

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7 min

Analytics & conversion

3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass by Emarsys

Every sharp marketer wants the same thing: Customers who come back again and again, not because they’re bribed with discounts,...

DynamicSEO

Sep 09

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3 min

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