Search Engine Land Archives - Page 12 of 35

Stop reporting traffic and activity. Start reporting progress.

For over a decade, Google rewarded rankings with visits, so SEO practitioners learned to justify success with rankings, clicks, and...

DynamicSEO

Nov 07

•

9 min

Bing

Microsoft brings AI Search to Copilot with emphasis on citations

Microsoft has released an upgrade to Copilot, bringing what it calls “the best of AI Search” to its AI engine...

DynamicSEO

Nov 07

•

3 min

Google Ads

Why B2B brands are shifting from keywords to Performance Max

The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a...

DynamicSEO

Nov 07

•

8 min

Leadership and management

How to build and lead a successful remote SEO team

As SEO grows more collaborative and data-driven, more teams are operating remotely – sometimes by choice, sometimes by necessity. But...

DynamicSEO

Nov 07

•

10 min

AI SEO

Exploring the real risk AI brings to the internet (and SEO with it)

The idea of starting an article series about AI in a time when so many articles are being at least...

DynamicSEO

Nov 06

•

14 min

Content

How to build authority when no one knows you yet

Building authority when no one’s heard of you can feel like trying to join a conversation that’s already halfway done. ...

DynamicSEO

Nov 06

•

11 min

Opinion

4 times PPC automation still needs a human touch

PPC automation is now the standard in 2026. We’ve evolved from simple automated rules to Smart Bidding, scripts, budget pacing,...

DynamicSEO

Nov 06

•

8 min

Google Ads

Google’s double-serving dilemma: Who really wins when one advertiser gets two spots?

Google changed one of its most fundamental advertising rules on April 14, and some marketers didn’t even notice. Buried in...

DynamicSEO

Nov 06

•

9 min

Opinion

4 essential tips to maximize holiday inbox placement by Campaign Monitor

The holiday season is make-or-break for email marketers. With inboxes bursting from October through New Year’s, even your most dazzling...

DynamicSEO

Nov 06

•

6 min

AI SEO

How agentic AI threatens to upend OTAs’ dominance in search

No one knows how the agentic AI race will end, but its impact is already clear. Online travel agencies (OTAs)...

DynamicSEO

Nov 05

•

7 min

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