Search Engine Land Archives - Page 12 of 53

Google

The local SEO gatekeeper: How Google defines your entity

Most businesses don’t fail to rank in the local pack because they lack reviews, links, or proximity. They fail long...

DynamicSEO

Jan 21

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10 min

AI SEO

International SEO in 2026: What still works, what no longer does, and why

For more than a decade, international SEO has followed a familiar playbook: Create dedicated country- and language-specific URLs. Localize the...

DynamicSEO

Jan 21

•

8 min

Opinion

How digital marketing agencies are adapting to AI search by Editorial Link

AI search platforms like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews are reshaping how people discover information. Digital marketing agencies...

DynamicSEO

Jan 21

•

7 min

News

Organic search traffic is down 2.5% YoY, new data shows

Organic search traffic is down just 2.5% year over year — nowhere near the 25% to 60% drops often cited...

DynamicSEO

Jan 20

•

3 min

AI SEO

Does llms.txt matter? We tracked 10 sites to find out

The debate around llms.txt has become one of the most polarized topics in web optimization. Some treat llms.txt as foundational...

DynamicSEO

Jan 20

•

7 min

AI SEO

7 real-world AI failures that show why adoption keeps going wrong

AI has quickly risen to the top of the corporate agenda. Despite this, 95% of businesses struggle with adoption, MIT...

DynamicSEO

Jan 20

•

9 min

AI SEO

Why LLM-only pages aren’t the answer to AI search

With new updates in the search world stacking up in 2026, content teams are trying a new strategy to rank:...

DynamicSEO

Jan 20

•

10 min

News

SEO in 2026: What will stay the same

Around the turn of the year, search industry media fills up with reviews and predictions. Bold, disruptive ideas steal the...

DynamicSEO

Jan 20

•

4 min

Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals

We fully decrypted Google’s SearchGuard anti-bot system, the technology at the center of its recent lawsuit against SerpAPI. After fully...

DynamicSEO

Jan 19

•

10 min

GEO myths: This article may contain lies

Less than 200 years ago, scientists were ridiculed for suggesting that hand washing might save lives. In the 1840s, it...

DynamicSEO

Jan 19

•

14 min

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