#Search Engine Land

Bing

Microsoft launches Copilot Checkout and Brand Agents

Microsoft is beginning to roll out its first agentic experiences within Copilot, it’s AI answer engine. Copilot Checkout allows shoppers...

DynamicSEO

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Jan 08

•

3 min

AI SEO

7 hard truths about measuring AI visibility and GEO performance

Fair warning: This article may make some people who’ve been hyping AI visibility tools uncomfortable. After 18 years in the...

DynamicSEO

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Jan 08

•

14 min

Google Ads

Google Ads for niche markets: What actually works in 2026

Limited search volume doesn’t mean limited opportunity. Your entire target market might only search for your solution a few hundred...

DynamicSEO

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Jan 08

•

11 min

AI SEO

3 pillars of AI-era SEO for regulated industries

Regulated industries have long faced heightened scrutiny in organic search. This is where “Your Money or Your Life” (YMYL) first...

DynamicSEO

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Jan 07

•

9 min

Google Ads

How Google Ads paces, caps, and recalculates spend when budgets change

Budgeting in paid search isn’t just about setting a daily number.  It requires understanding how platforms pace spend, the exceptions...

DynamicSEO

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Jan 07

•

7 min

News

37% of consumers start searches with AI instead of Google: Study

Consumers are increasingly using AI tools — not Google — as their first source of information. This is driven by...

DynamicSEO

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Jan 07

•

3 min

Google

Why OpenAI paused ChatGPT ads to fight Google’s Gemini

For years, OpenAI set the pace of the generative AI revolution with ChatGPT. Their partnership with Microsoft seemed unbeatable, coupling...

DynamicSEO

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Jan 07

•

8 min

Opinion

AI displacing traffic? Time to leverage your most undervalued channel.

The rules of search have changed. Marketing funnels aren’t meant to stall. You pour hours into creating content, refining workflows,...

DynamicSEO

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Jan 07

•

6 min

Analytics & conversion

A 5-step framework for year-end PPC reports that resonate with leadership

The new year is here, which means it’s time to deliver your end-of-year (EOY) PPC report. But an EOY report...

DynamicSEO

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Jan 06

•

11 min

LinkedIn

How to use LinkedIn targeting in Microsoft Advertising

LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience.  When approached thoughtfully,...

DynamicSEO

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Jan 06

•

8 min