#Search Engine Land

News

2026 PPC trends to get ahead of now

The PPC landscape in 2025 shifted faster than ever, with updates arriving at a pace unmatched in the industry’s 20-year...

DynamicSEO

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Jan 05

•

10 min

AI SEO

How to earn brand mentions that drive LLM and SEO visibility

Remember when link building was all the rage in SEO?  While it never disappeared, its role evolved as Google introduced...

DynamicSEO

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Jan 05

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5 min

AI SEO

A 90-day SEO playbook for AI-driven search visibility

SEO now sits at an uncomfortable intersection at many organizations. Leadership wants visibility in AI-driven search experiences. Product teams want clarity...

DynamicSEO

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Jan 05

•

10 min

News

Top 10 PPC expert columns of 2025 on Search Engine Land

PPC didn’t stand still in 2025. It adjusted. These articles resonated because they answered the real questions advertisers are asking:...

DynamicSEO

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Dec 30

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3 min

News

Top 10 PPC news stories 2025 on Search Engine Land

Pay-per-click (PPC) marketing in 2025 moved fast and grew more complex. Google drove many of the year’s most consequential changes,...

DynamicSEO

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Dec 30

•

5 min

Core update

Google December 2025 core update rollout is now complete

The third and likely final core update of 2025, the December 2025 core update, is now rolling out and complete.  It...

DynamicSEO

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Dec 29

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4 min

News

Google algorithm updates 2025 in review: 3 core updates and 1 spam update

Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This is in comparison to...

DynamicSEO

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Dec 29

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5 min

Top 10 SEO expert columns of 2025 on Search Engine Land

The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and new optimization frameworks and...

DynamicSEO

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Dec 29

•

3 min

Top 10 SEO news stories of 2025

Another year in search has come and gone, and Google called it year three of a 10-year platform shift. In...

DynamicSEO

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Dec 29

•

6 min

AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)

I get it, these are uncertain times. Organic traffic is dropping like a rock, and new referral traffic  coming in...

DynamicSEO

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Dec 23

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11 min