#Search Engine Land

Google Ads

Google Ads demographics: A deep dive into targeting and exclusion

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our...

DynamicSEO

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Aug 20

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8 min

Advance your career

Agency-grade PPC audits: How to turn reports into growth roadmaps

When most marketers think of a PPC audit, they picture a checklist:  Pull a few reports. Flag the obvious inefficiencies....

DynamicSEO

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Aug 20

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7 min

Opinion

You don’t need ads everywhere – Here’s how to pick the right platforms

Every time a new ad platform launches, the same question pops up: “Should we run ads here?” The truth? More...

DynamicSEO

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Aug 20

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7 min

Opinion

Affiliate cloaking is behind 45% of fraud – here’s how to beat it by Bluepear

Let’s be clear: affiliate fraud is happening.  Most of the time, the question isn’t whether there are violations in an...

DynamicSEO

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Aug 20

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11 min

News

A technical SEO blueprint for GEO: Optimize for AI-powered search

When it comes to AI-powered search, visibility isn’t just about ranking – it’s about being included in the answer itself....

DynamicSEO

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Aug 19

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4 min

News

Want to win at local SEO? Focus on reviews and customer sentiment

Search is changing fast. This year, we’ve seen more instances of search engine results sharing space with AI-powered features that...

DynamicSEO

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Aug 18

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9 min

Google Search Console

Google Search Console: How to fix ‘Duplicate without user-selected canonical’

The first time I saw the “Duplicate without user-selected canonical” error in Google Search Console, I gulped. “Oh, no. Please,...

DynamicSEO

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Aug 18

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6 min

Google

Google’s great clarity cleanup: 3 shifts redefining the Knowledge Graph and its AI future

Google’s Knowledge Graph saw its largest contraction in a decade in June: a two-stage, one-week drop of 6.26% – over...

DynamicSEO

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Aug 18

•

7 min

Generative Engine Optimization (GEO)

Call it whatever you want – just don’t call it ‘Answer Engine’

The war for naming and defining the new search is more ferocious than ever. I don’t care what you call...

DynamicSEO

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Aug 15

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4 min

Google Ads

The end of easy PPC attribution – and what to do next

Marketing has never had more data – and never been more blind.  Third-party cookies are disappearing, ad platforms guard their...

DynamicSEO

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Aug 15

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8 min