Search Engine Land Archives - Page 18 of 35

News

Google’s Liz Reid: The real search shift is behavioral, not AI

AI Overviews are changing what it means to “search.” The web remains central, but AI and shifting user habits are...

DynamicSEO

Oct 16

•

4 min

Google

Google’s Liz Reid on AI Overviews: Less ad clicks, more searches

Google’s new AI-powered search experience isn’t eating into ad revenue – even as AI Overviews answer more questions directly on...

DynamicSEO

Oct 16

•

3 min

AI SEO

3 key AI search limitations for B2B SaaS marketing

A BrightEdge study found that 68% of brands across industries are changing their search strategies to catch the GEO wave. ...

DynamicSEO

Oct 16

•

6 min

Generative Engine Optimization (GEO)

How to plan for GEO in 2026 and evolve your search strategy

We’ve spent years as an industry obsessed with what people search for. Now, it’s time to be just as focused...

DynamicSEO

Oct 16

•

11 min

Google Ads

Google Ads loosens prescription drug term restrictions for non-promotional use

Google Ads is updating its healthcare and medicines policy to allow contextual, non-promotional use of prescription drug terms — a shift from...

DynamicSEO

Oct 15

•

3 min

Google Ads

Google Ads PMax: The truth about audience signals and search themes

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the...

DynamicSEO

Oct 15

•

7 min

AI SEO

Why AI still runs on search – and SEO still runs the show

When marketing history looks back on 2025, it will mark the year AI truly hit the road. Google has used...

DynamicSEO

Oct 15

•

5 min

ChatGPT

Optimizing for ChatGPT Shopping: How product feeds power GEO

OpenAI’s Agentic Commerce Protocol (ACP) is more than a new ecommerce channel. By adding structured merchant feeds directly into ChatGPT,...

DynamicSEO

Oct 15

•

8 min

AI SEO

Tracking AI search citations: Who’s winning across 11 industries

Citations in AI search assistants reveal how authority is evolving online. Analyzing results across 11 major sectors shows which domains...

DynamicSEO

Oct 14

•

8 min

Generative Engine Optimization (GEO)

How to know if your GEO is working

Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization...

DynamicSEO

Oct 14

•

10 min

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