Search Engine Land Archives - Page 2 of 53

News

Paid search click share doubles as organic clicks fall: Study

Organic search clicks are shrinking across major verticals — and it’s not just because of Google’s AI Overviews. Classic organic...

DynamicSEO

Feb 18

•

3 min

AI SEO

44% of ChatGPT citations come from the first third of content: Study

ChatGPT heavily favors the top of content when selecting citations, according to an analysis of 1.2 million AI answers and...

DynamicSEO

Feb 18

•

3 min

AI SEO

AI search KPIs: Focus on inclusion, not position

We need to have a talk about KPIs and AI search. I’ve observed numerous SEO professionals on LinkedIn and at...

DynamicSEO

Feb 18

•

5 min

How to apply ‘They Ask, You Answer’ to SEO and AI visibility

Search behavior is no longer just people typing keywords into Google. It’s people asking questions and, in some cases, outsourcing...

DynamicSEO

Feb 18

•

11 min

News

Airbnb says traffic from AI chatbots converts better than Google

Traffic from AI chatbots converts at a higher rate than traffic from Google, according to Airbnb CEO Brian Chesky. He...

DynamicSEO

Feb 17

•

3 min

Google Ads

Google shifts Lookalike to AI signals in Demand Gen

A core targeting lever in Google Demand Gen campaigns is changing. Starting March 2026, Lookalike audiences will act as optimization...

DynamicSEO

Feb 17

•

3 min

News

Google’s Jeff Dean: AI Search relies on classic ranking and retrieval

Jeff Dean says Google’s AI Search still works like classic Search: narrow the web to relevant pages, rank them, then...

DynamicSEO

Feb 17

•

7 min

AI SEO

Why AI optimization is just long-tail SEO done right

If you look at job postings on Indeed and LinkedIn, you’ll see a wave of acronyms added to the alphabet...

DynamicSEO

Feb 17

•

17 min

Rand Fishkin proved AI recommendations are inconsistent – here’s why and how to fix it

Rand Fishkin just published the most important piece of primary research the AI visibility industry has seen so far. His...

DynamicSEO

Feb 17

•

18 min

Leadership and management

How to work with your SEO agency to drive better results, faster

Hiring an SEO agency can be a game-changer for brands looking to outshine the competition in search results. That said,...

DynamicSEO

Feb 16

•

11 min

#Search Engine Land