Search Engine Land Archives - Page 20 of 53

News

Sergey Brin: Google ‘messed up’ by underinvesting in AI

Sergey Brin, Google’s co-founder, admitted that Google “for sure messed up” by underinvesting in AI and failing to seriously pursue...

DynamicSEO

Dec 15

•

3 min

AI SEO

Why share of search matters more than traffic in the AI era

The SEO industry is entering its most turbulent period yet. Traffic is declining. AI is absorbing informational queries. Social platforms...

DynamicSEO

Dec 15

•

9 min

Analytics & conversion

Why click-based attribution shouldn’t anchor executive dashboards

As marketing channels and touchpoints multiply rapidly, the way success is measured significantly impacts long-term growth and executive perception. Click-based...

DynamicSEO

Dec 15

•

11 min

Content

How to build an effective content strategy for 2026

Every week, new data highlights both the overlap and the divergence between effective organic search techniques across traditional SEO (Google...

DynamicSEO

Dec 15

•

6 min

News

Sophie Fell talks why double-checking campaign settings matters

On episode 334 of PPC Live The Podcast, I speak to Sophie Fell Head of Paid Media at Liberty Marketing...

DynamicSEO

Dec 13

•

3 min

AI SEO

Doctor: Google’s AI Overview made up career-damaging claims about me

UK doctor and YouTuber Dr. Ed Hope said Google’s AI falsely claimed he was suspended by the General Medical Council...

DynamicSEO

Dec 12

•

5 min

Advance your career

What 15 years in enterprise SEO taught me about people, power, and progress

After more than 15 years in enterprise SEO across six major corporations, I’ve seen more careers derailed by internal politics...

DynamicSEO

Dec 12

•

15 min

Analytics & conversion

The AI gold rush is over: Why AI’s next era belongs to orchestrators

For the past two years, we’ve been living in AI’s gold rush era. To borrow from Taylor Swift, think of...

DynamicSEO

Dec 12

•

6 min

News

What Black Friday reveals about how LLMs understand ecommerce

Every Black Friday reveals how consumers search, compare, and decide. This year added something new: a real-world test of how...

DynamicSEO

Dec 12

•

10 min

Opinion

How breakthrough TV ads trigger search spikes and conversions

When a TV commercial makes people feel something, it doesn’t just win in the moment – it sparks curiosity, drives...

DynamicSEO

Dec 12

•

8 min

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