#Search Engine Land

Analytics & conversion

How Clayton Christensen’s theory of disruptive innovation helps explain the rise of Positionless Marketing by Optimove

Clayton Christensen, the late Harvard professor, is widely known for developing the theory of disruptive innovation. In his book, The...

DynamicSEO

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Sep 18

•

5 min

Google Ads

Google Ads placements: Your guide to targeting websites, apps, and YouTube

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content...

DynamicSEO

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Sep 17

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6 min

Local

Why local SEO is thriving in the AI-first search era

Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no...

DynamicSEO

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Sep 17

•

4 min

Analytics & conversion

Think AI can scale personalization alone? by Adobe

Customers expect content tailored for them. In fact, 71% of consumers say  it’s “critical” for brands to anticipate their needs...

DynamicSEO

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Sep 17

•

4 min

News

Can small businesses compete on Google Ads anymore?

Paid advertising, particularly through Google Ads, is a cornerstone marketing channel for businesses of all sizes. However, there is no...

DynamicSEO

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Sep 16

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6 min

Generative Engine Optimization (GEO)

Fame engineering: The key to generative engine optimization

Generative engine optimization (GEO) has quickly become one of the most important – and debated – topics in search.  Some...

DynamicSEO

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Sep 15

•

11 min

Google

Google Search rank and position tracking is a mess right now

If you are trying to understand your ranking position, or other Google search metrics, in Google Search right now, you...

DynamicSEO

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Sep 15

•

3 min

Generative Engine Optimization (GEO)

From reactive to proactive: How AI protects and amplifies executive brands

For executives and thought leaders, online reputation management (ORM) is vital to their image and the company’s success. And in...

DynamicSEO

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Sep 15

•

5 min

Generative Engine Optimization (GEO)

AI search optimization tools: Geoptie’s all-in-one GEO dashboard is live by Tor.app

AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO...

DynamicSEO

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Sep 15

•

7 min

Generative Engine Optimization (GEO)

Thriving in the AI era of search: Realign, measure, collaborate

As I watched Live with Search Engine Land: SEO, AIO, GEO! on Aug. 11, which featured four top SEO experts...

DynamicSEO

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Sep 12

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7 min