Search Engine Land Archives - Page 26 of 54

News

New web standards could redefine how AI models use your content

In recent years, the open web has felt like the Wild West. Creators have seen their work scraped, processed, and...

DynamicSEO

Nov 23

•

5 min

News

Dale Olorenshaw speaks about a £15,000 landing page error

On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw, Head of Paid Media and Search at...

DynamicSEO

Nov 22

•

3 min

How to better measure LLM visibility and its impact

One of the most energetic conversations around AI has been what I’ll call “AI hype meets AI reality.” Tools such...

DynamicSEO

Nov 21

•

16 min

Stop optimizing. Start orchestrating. That’s SEO now.

Headlines predicting another “AI winter” are beginning to emerge, and the numbers back the skepticism. MIT reports that while 80%...

DynamicSEO

Nov 21

•

5 min

Google

Google Search to route complex queries to Gemini 3

Google will soon use Gemini 3 for more complex queries within Google Search. Jonathon Heard, Google’s industry head for insurance,...

DynamicSEO

Nov 21

•

6 min

AI SEO

SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research]

In June, Fractl and Search Engine Land surveyed 2,000 consumers and uncovered a startling statistic: 82% find AI-powered search more...

DynamicSEO

Nov 21

•

12 min

Content

How amplifying creator content strengthens trust and lowers media costs

Brands often invest in influencer and affiliate promotions but stop short of giving the content additional reach, assuming the creator’s...

DynamicSEO

Nov 21

•

6 min

Opinion

The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by Michael Gale

For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns...

DynamicSEO

Nov 20

•

8 min

AI SEO

How industries are adapting to answer-driven search

Search performance is shifting across industries as AI systems increasingly answer first and link later, changing how brands earn visibility...

DynamicSEO

Nov 20

•

7 min

Google

Google Search Console adds branded queries filter

Google announced new branded queries filters are rolling out gradually within Google Search Console reporting. You can filter your performance...

DynamicSEO

Nov 20

•

3 min

#Search Engine Land