#Search Engine Land

Analytics & conversion

3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass by Emarsys

Every sharp marketer wants the same thing: Customers who come back again and again, not because they’re bribed with discounts,...

DynamicSEO

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Sep 09

•

3 min

Meta

Facebook ad costs jump 21% in 2025, but still beat Google

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost...

DynamicSEO

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Sep 08

•

3 min

Google

Google expands AI Mode beyond English

Google AI Mode now supports new languages beyond English. The new languages include Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese....

DynamicSEO

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Sep 08

•

3 min

News

Google can’t decide if the web is thriving – or dying

In a Friday court filing, Google’s lawyers wrote: “The fact is that today, the open web is already in rapid...

DynamicSEO

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Sep 08

•

4 min

Generative Engine Optimization (GEO)

GEO and SEO: Convergence, divergence or something in between

Over the past two years, AI and LLMs have stepped out of the shadows and into public consciousness.  Not long...

DynamicSEO

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Sep 08

•

6 min

Generative Engine Optimization (GEO)

What AI means for paid media, user behavior, and brand visibility

AI isn’t just tweaking paid media – it’s transforming it.  What was once background automation is now driving entire campaign...

DynamicSEO

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Sep 08

•

7 min

Google

Google AI Mode may become the default Google Search experience “soon.”

Logan Kilpatrick, lead product manager for Google, said on Friday that Google’s AI Mode will be the “default” search experience...

DynamicSEO

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Sep 07

•

4 min

Generative Engine Optimization (GEO)

SEO in the age of AI: Becoming the trusted answer

For years, I’ve updated my working definition of SEO to capture how the discipline has evolved.  Here’s how those definitions...

DynamicSEO

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Sep 05

•

5 min

Generative Engine Optimization (GEO)

How generative engines define and rank trustworthy content

Generative AI has quickly shifted from experimental novelty to everyday utility – and with that shift comes growing scrutiny.  One...

DynamicSEO

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Sep 05

•

10 min

News

In memoriam: Alan Bleiweiss has passed away

The search marketing community today is remembering Alan Bleiweiss, a veteran SEO consultant known for his detailed forensic site audits,...

DynamicSEO

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Sep 04

•

6 min