Search Engine Land Archives - Page 27 of 54

Google Ads

The Google Ads Demand Gen playbook

Today’s consumers get pulled in a thousand different directions online: Scrolling YouTube Shorts. Tracking TikTok influencer content. Browsing Gmail promotions....

DynamicSEO

Nov 20

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8 min

Opinion

The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why. by EDB Postgres AI

For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns...

DynamicSEO

Nov 20

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8 min

AI SEO

AI search & the shift towards inauthenticity & commercial interests

Historically, Google Search has driven innovation by rewarding high-quality content with visibility and traffic. In the last article in this...

DynamicSEO

Nov 19

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8 min

Google Ads

How to tell if Google’s AI Max for search is actually working

With AI Max for Search now widely available in beta, advertisers are debating everything from performance comparisons to how it...

DynamicSEO

Nov 19

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3 min

AI SEO

From scripts to agents: OpenAI’s new tools unlock the next phase of automation

Automation has shaped PPC for decades, and the landscape keeps shifting. I’ve seen that evolution firsthand, from helping build the...

DynamicSEO

Nov 19

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10 min

News

Adobe to acquire Semrush

Leading SEO platform Semrush – the company that acquired Search Engine Land, MarTech, and Third Door Media in October 2024...

DynamicSEO

Nov 19

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11 min

AI SEO

How to get cited by ChatGPT: The content traits LLMs quote most

LLM-driven discovery is reshaping how readers find and evaluate information, yet most teams still don’t know what actually gets cited...

DynamicSEO

Nov 19

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8 min

Opinion

Unmasking affiliate fraud: Protecting growth in 2026

Affiliate marketing drives billions in sales – and billions more in hidden losses. Brand bidding, ad hijacking, coupon abuse, and...

DynamicSEO

Nov 19

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8 min

SEO’s future isn’t content. It’s governance

Every few years, SEO gets a shiny new acronym. Voice search. AMP. E-A-T. Each promised to rewrite the rules, and...

DynamicSEO

Nov 18

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7 min

Alignment for LLM visibility is incredibly complex, but doable

I’ve straddled both the brand marketing and SEO industries for the past decade now. That dynamic has made it particularly...

DynamicSEO

Nov 18

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23 min

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