Search Engine Land Archives - Page 3 of 35

Google Ads

The truth about Google Ads recommendations (and auto-apply)

Do you want to immediately raise the blood pressure of the Google Ads practitioner sitting next to you? Say one...

DynamicSEO

Dec 10

•

6 min

Generative Engine Optimization (GEO)

GEO Rank Tracker: How to monitor your brand’s AI search visibility by Tor.app

With generative AI tools attracting hundreds of millions of users and AI-enhanced results appearing in more search experiences, the way...

DynamicSEO

Dec 10

•

8 min

AI SEO

Mentions, citations, and clicks: Your 2026 content strategy

Generative systems like ChatGPT, Gemini, Claude, and Perplexity are quietly taking over the early parts of discovery – the “what...

DynamicSEO

Dec 09

•

11 min

AI SEO

AI tools for PPC, AI search, and social campaigns: What’s worth using now

In 2026 and well beyond, a core part of the performance marketer’s charter is learning to leverage AI to drive...

DynamicSEO

Dec 09

•

6 min

Opinion

Think different: The Positionless Marketing manifesto by Optimove

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The...

DynamicSEO

Dec 09

•

5 min

What is AI, actually, and how is it affecting SEO?

If it feels like the entire internet woke up one day and decided to start every sentence with “AI,” you’re...

DynamicSEO

Dec 08

•

14 min

AI SEO

Why LLM perception drift will be 2026’s key SEO metric

LLMs like ChatGPT, Gemini, and Claude now sit across search, content generation, and recommendations. Now, 80% of tech buyers rely...

DynamicSEO

Dec 08

•

6 min

Google Search Console

Google Search Console Insights integrating social channels

Google Search Console will be gaining social channel data in the Insights report tab. This is a new “experiment” that...

DynamicSEO

Dec 08

•

3 min

Analytics & conversion

How to use proxy metrics to speed up optimization in complex B2B journeys

Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign...

DynamicSEO

Dec 08

•

5 min

News

Nils Rooijmans speaks on when ignoring Google emails can cost you

On episode 333 of PPC Live The Podcast, I speak to Nils Rooijmans, a renowned Google Ads script expert and...

DynamicSEO

Dec 05

•

6 min

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