Search Engine Land Archives - Page 3 of 53

News

Andrea Cruz talks about turning client pressure into growth

On episode 341 of PPC Live The Podcast, I speak to Andrea Cruz, Head of B2B at Tinuiti, to unpack...

DynamicSEO

Feb 13

•

4 min

AI SEO

Cloudflare’s Markdown for Agents AI feature has SEOs on alert

Cloudflare yesterday announced its new Markdown for Agents feature, which serves machine-friendly versions of web content alongside traditional human-facing pages....

DynamicSEO

Feb 13

•

3 min

Opinion

SEO leaders: stop chasing rankings, start building visibility systems

SEO is moving out of the marketing silo into organizational design. Visibility now depends on how information is structured, validated,...

DynamicSEO

Feb 13

•

9 min

Why creative, not bidding, is limiting PPC performance

For a long time, PPC performance conversations inside agencies have centered on bidding – manual versus automated, Target CPA versus...

DynamicSEO

Feb 13

•

7 min

How to optimize news content for today’s social-first Google SERP

We’re in a new era where web content visibility is fragmenting across a wide range of search and social platforms....

DynamicSEO

Feb 13

•

11 min

News

The real story behind the 53% drop in SaaS AI traffic

As the SaaS market reels from a sell-off sparked by autonomous AI agents like Claude Cowork, new data shows a...

DynamicSEO

Feb 12

•

7 min

If SEO is rocket science, AI SEO is astrophysics

In Google AI Overviews and LLM-driven retrieval, credibility isn’t enough. Content must be structured, reinforced, and clear enough for machines...

DynamicSEO

Feb 12

•

11 min

How social discovery shapes AI search visibility in beauty

AI search visibility in beauty is increasingly shaped before a prompt is ever entered. Brands that appear in generative answers...

DynamicSEO

Feb 12

•

7 min

Local SEO sprints: A 90-day plan for service businesses in 2026

Local search remains one of the strongest drivers of consistent lead flow for service businesses. Outdated SEO tactics are losing...

DynamicSEO

Feb 12

•

12 min

AI SEO

Why video is the canonical source of truth for AI and your brand’s best defense

The Wild West of web scraping is changing, due in large part to OpenAI’s deal with Disney. The deal allows...

DynamicSEO

Feb 11

•

10 min

#Search Engine Land