Search Engine Land Archives - Page 31 of 35

Opinion

You don’t need ads everywhere – Here’s how to pick the right platforms

Every time a new ad platform launches, the same question pops up: “Should we run ads here?” The truth? More...

DynamicSEO

Aug 20

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7 min

Opinion

Affiliate cloaking is behind 45% of fraud – here’s how to beat it by Bluepear

Let’s be clear: affiliate fraud is happening. Most of the time, the question isn’t whether there are violations in an...

DynamicSEO

Aug 20

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11 min

News

A technical SEO blueprint for GEO: Optimize for AI-powered search

When it comes to AI-powered search, visibility isn’t just about ranking – it’s about being included in the answer itself....

DynamicSEO

Aug 19

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4 min

News

Want to win at local SEO? Focus on reviews and customer sentiment

Search is changing fast. This year, we’ve seen more instances of search engine results sharing space with AI-powered features that...

DynamicSEO

Aug 18

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9 min

Google Search Console

Google Search Console: How to fix ‘Duplicate without user-selected canonical’

The first time I saw the “Duplicate without user-selected canonical” error in Google Search Console, I gulped. “Oh, no. Please,...

DynamicSEO

Aug 18

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6 min

Google

Google’s great clarity cleanup: 3 shifts redefining the Knowledge Graph and its AI future

Google’s Knowledge Graph saw its largest contraction in a decade in June: a two-stage, one-week drop of 6.26% – over...

DynamicSEO

Aug 18

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7 min

Generative Engine Optimization (GEO)

Call it whatever you want – just don’t call it ‘Answer Engine’

The war for naming and defining the new search is more ferocious than ever. I don’t care what you call...

DynamicSEO

Aug 15

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4 min

Google Ads

The end of easy PPC attribution – and what to do next

Marketing has never had more data – and never been more blind. Third-party cookies are disappearing, ad platforms guard their...

DynamicSEO

Aug 15

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8 min

Opinion

The ultimate Shopify SEO and AI readiness playbook

Shopify powers over 5 million active stores and remains the go-to ecommerce platform for many fast-growing brands. Its out-of-the-box setup...

DynamicSEO

Aug 15

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18 min

Google Ads

When to restructure your Google Ads account – and how to do it right

Have you ever found yourself staring at an underperforming Google Ads account, weighing whether to optimize the existing structure or...

DynamicSEO

Aug 14

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8 min

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