Search Engine Land Archives - Page 38 of 53

News

Researchers fooled AI models with fake dates to boost visibility

Adding fake publication dates to online content can dramatically boost its visibility across leading AI models, a team from Waseda...

DynamicSEO

Oct 09

•

4 min

Generative Engine Optimization (GEO)

Forget the Great Decoupling – SEO’s Great Normalization has begun

For years, SEO success was measured by charts pointing up and to the right. We celebrated traffic spikes, shared screenshots,...

DynamicSEO

Oct 09

•

5 min

Apple Search Ads

Apple Ads: What you need to know in 2026

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded...

DynamicSEO

Oct 09

•

11 min

Generative Engine Optimization (GEO)

How to measure and maximize visibility in AI search by Conductor

AI is changing the digital landscape as we know it. An industry that used to run on Google’s 10 blue...

DynamicSEO

Oct 09

•

8 min

ChatGPT

Sam Altman’s ChatGPT pivot: From ‘I hate ads’ to ‘maybe they don’t suck’

Sam Altman once said advertising was a “last resort” for ChatGPT. Now he seems to think that “maybe ads don’t...

DynamicSEO

Oct 08

•

4 min

ChatGPT

When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode

AI agents are poised to reshape how people buy online – not by helping users find where to convert, but...

DynamicSEO

Oct 08

•

8 min

Google Ads

How to get smarter with AI in PPC

AI has quickly become the dominant topic in the PPC industry. If 2024 was the year of will-Google-or-won’t-Google finally kill...

DynamicSEO

Oct 08

•

5 min

Analytics & conversion

The future of engagement is in your customers’ hands (or pocket) by Adobe

Today’s customers don’t separate their lives into channels, and they don’t expect brands to either. They want experiences that feel...

DynamicSEO

Oct 08

•

5 min

Ecommerce

Holiday ecommerce to hit record $253 billion – here’s what’s driving it

U.S. consumers are expected to spend a record $253.4 billion online this holiday season, according to Adobe’s annual shopping forecast....

DynamicSEO

Oct 07

•

3 min

Google Ads

PPC in the age of zero-click search: How to stay profitable

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and...

DynamicSEO

Oct 07

•

6 min

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