Search Engine Land Archives - Page 39 of 53

Content

Optimizing content for generative engines: 17 actionable tips

Search behavior keeps tilting toward AI answers. People still click classic results, but more are starting with AI summaries and...

DynamicSEO

Oct 07

•

8 min

Generative Engine Optimization (GEO)

The end of SEO-PPC silos: Building a unified search strategy for the AI era

For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid...

DynamicSEO

Oct 06

•

8 min

Google Ads

Audience targeting in Google Ads Search campaigns: How to layer data for better results

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search...

DynamicSEO

Oct 06

•

5 min

Opinion

Brand protection is growth protection in an AI Search world by Adthena

The search landscape is changing. With the rapid evolution of AI, the Google SERP is no longer a predictable grid...

DynamicSEO

Oct 06

•

9 min

News

Aashna Makin’s experience of when best practices backfire

On episode 326 of PPC Live The Podcast I sat down down with Aashna Makin, a senior paid ads specialist...

DynamicSEO

Oct 03

•

3 min

Opinion

Google Ads copywriting with AI: Getting the prompt right

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past,...

DynamicSEO

Oct 03

•

6 min

Google Ads

AI Max for Search: Everything you need to know

Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance...

DynamicSEO

Oct 03

•

5 min

Opinion

The rise of technical branding in the age of AI search by Semrush Enterprise

Brand performance in generative search relies on measurable reputation and entity signals. But those signals are only as good as...

DynamicSEO

Oct 03

•

9 min

ChatGPT

ChatGPT Shopping is here – and it’s changing ecommerce SEO rules

AI-powered search is moving fast. The latest shift? ChatGPT Shopping. Since April, OpenAI has been rolling out a shopping experience...

DynamicSEO

Oct 02

•

9 min

Content

How to create product demos that convert and differentiate your brand

More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects. A...

DynamicSEO

Oct 02

•

6 min

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